Using MobileScapes Out & About Tools

Updated

You can use the MobileScapes Out & About tools to identify populations who are becoming more active as pandemic restrictions begin to ease. This tool allows you to discover who is starting to leave home as the economy re-opens, where they are going, and at what time of day. Use reports to compare activity week-over-week, month-over-month, or versus the same time last year to provide insights and inform recovery plans. For more information about privacy or how this data is collected, please contact your account representative.

Please see MobileScapes Out & About FAQs - Canada opens in new window for more information.

There are five sections to this article:

Using MobileScapes Out & About - Activity Trend

You can use the MobileScapes Out & About - Activity Trend tool to identify populations who are becoming more active as pandemic restrictions begin to ease. This tool allows you to discover who is starting to leave home as the economy re-opens, where they are going and at what time of day. Use reports to compare activity week-over-week or versus the same time last year to provide insights and inform recovery plans.

Use the WalkMe Through below as a step-by-step guide in ENVISION. Note: You must be logged in to your ENVISION account to use the WalkMe Through.

WalkMe Through

Inputs Required:

  1. Launch the MobileScapes Out & About - Activity Trend tool.

    MobileScapes Activity Trend Tool icon
  2. Click Next.

    Click next
  3. Select one or more Trade Areas by clicking the check mark Check mark next to it. You can also use the search bar to find your desired area(s).

    Select area of interest
  4. Use the drop-down list to select the Year for the set of variables that you would like to analyze. The year selected should be the most recent of the two years that will be used in the trend report. For example, when running trends for 2019 to 2020, select “2020” in this step.

    Select year
  5. You will then be prompted to select the Time Period (Months or Weeks). Use the drop-down list to select the desired time band for your analysis.

    Note: There is approximately a one week period between when Out & About data is built and updated. This has implications for selecting the most recent time period. When the data is not yet available the report will produce values of zero. There may also be times when the “Full Year” data will not yet be available for all listed years.

    Select time period
  6. You will then be prompted to select the Summary Level for your analysis. The three options represent how the data will be aggregated: by weekday only (Monday to Friday), by weekend only (Saturday and Sunday), or the total of all days in the week (Monday to Sunday). Use the drop-down list to select the appropriate summary level for your analysis.

    Select summary level
  7. Select a comparison time period for your analysis. The Year selected must represent the earlier time period. For example, when running trends for 2019 to 2020, select “2019” here. The selections for both the Time Period and Summary Level must be the same as those selected for the previous (recent) time period.

    Select a comparison time period
  8. Customize the report name and click Create Dashboard. You will see a notification in the bottom-right corner indicating that your report is being created.

    Customize name and click create dashboard

Navigate to the Results page to access your Dashboard.

Using MobileScapes Out & About - Area Ranking Trend - My Areas

You can use the MobileScapes Out & About - Area Ranking Trend (my areas) tool to identify populations who are becoming more active as pandemic restrictions begin to ease. This tool allows you to discover who, by custom areas, are starting to leave home as the economy re-opens. Use reports to compare activity week-over-week or versus the same time last year to provide insights and inform recovery plans. For more information about privacy or how this data is collected, please contact your account representative.

Use the WalkMe Through below as a step-by-step guide in ENVISION. Note: You must be logged in to your ENVISION account to use the WalkMe Through.

WalkMe Through

Inputs Required:

  1. Launch the MobileScapes Out & About - Area Ranking Trend tool.

    MobileScapes Out & About Area Ranking Tool icon
  2. The following dialog box will appear. Select My Areas.

    Select my areas
  3. Click Next.

    Click next
  4. Select one or more Trade Areas by clicking the check mark Check mark next to it/them.

    Select trade areas
  5. Select a geography as the Universe by clicking the check mark Check mark next to it.

    Select universe
  6. Select the MobileScapes Out & About data source from the drop-down list.

    Select MobileScapes Out & About
  7. Expand the list to select the data source year.

    Select data source year
  8. Select the appropriate variable by clicking the box next to it.

    Select variable

    Tip: You can search for a variable as well if you do not know what section it is found in.
  9. Select the benchmark by clicking the check mark Check mark next to it. Use the same variable but select a different time period to compare.

    Select benchmark
  10. Customize the report name and click Create Dashboard. You will see a notification in the bottom-right corner indicating that your report is being created.

    Customize name and click create dashboard

Using MobileScapes Out & About - Area Ranking Trend - Standard Geography

You can use the MobileScapes Out & About - Area Ranking Trend (standard geography) tool to identify populations who are becoming more active as pandemic restrictions begin to ease. This tool allows you to discover who, by geographic areas, are starting to leave home as the economy re-opens. Use reports to compare activity week-over-week or versus the same time last year to provide insights and inform recovery plans. For more information about privacy or how this data is collected, please contact your account representative.

Use the WalkMe Through below as a step-by-step guide in ENVISION. Note: You must be logged in to your ENVISION account to use the WalkMe Through.

WalkMe Through

Inputs Required:

  1. Launch the MobileScapes Out & About - Area Ranking Trend tool.

    MobileScapes Out & About Area Ranking Tool icon
  2. The following dialog box will appear. Select Standard Geography.

    Select standard geography
  3. Click Next.

    Click next
  4. Select a Trade Area by clicking the check mark Check mark next to it.

    Select trade area
  5. Select the Geographic Detail Level using the list. This is the smaller geography in your area of interest that you would like to see data for.

    Select geographic detail level
  6. Select the MobileScapes Out & About data source from the drop-down list.

    Select data source
  7. Expand the list to select the data source year.

    Expand list
  8. Select the appropriate variable by clicking the box next to it.

    Select variable

    Tip: You can search for a variable as well if you do not know what section it is found in.
  9. Select the benchmark by clicking the check mark Check mark next to it. Use the same variable but select a different time period to compare.

    Select benchmark
  10. Customize the report name and click Create Dashboard. You will see a notification in the bottom-right corner indicating that your report is being created.

    Customize name and click create dashboard

Using MobileScapes Out & About - Monthly and Weekly Trend

You can use the MobileScapes Out & About - Weekly and Monthly Trend report to identify populations who are becoming more active as pandemic restrictions begin to ease. This tool allows you to discover who is starting to leave home as the economy re-opens. Use monthly and weekly monitoring reports to compare activity week-over-week, month-over-month, or versus the same time last year to provide insights and inform recovery plans. For more information about privacy or how this data is collected, please contact your account representative.

Use the WalkMe Through below as a step-by-step guide in ENVISION. Note: You must be logged in to your ENVISION account to use the WalkMe Through.

WalkMe Through

Inputs Required:

  1. Launch the MobileScapes Out & About - Weekly and Monthly Trend tool.

    MobileScapes Out & About Weekly and Monthly Trend Tool icon
  2. Click the check mark to select the desired output pages.

    Select desired output pages
  3. Click Next.
  4. Select one or more Trade Areas by clicking the check mark next to it/them.

    Select trade area
  5. Select a Benchmark by clicking the check mark next to it.

    Select benchmark
  6. Customize the report name and click Create Dashboard. You will see a notification in the bottom-right corner indicating that your report is being created.

    Customize name and click create dashboard

Using MobileScapes Out & About - PRIZM Trend

You can use the MobileScapes Out & About - PRIZM Trend tool to identify populations who are becoming more active as pandemic restrictions begin to ease. This tool allows you to discover who, by PRIZM segments, are starting to leave home as the economy re-opens. Use reports to compare activity week-over-week or versus the same time last year to provide insights and inform recovery plans. For more information about privacy or how this data is collected, please contact your account representative.

Inputs Required:

  1. Launch the MobileScapes Out & About - PRIZM Trend tool.

    MobileScapes Out & About PRIZM Trend Tool icon
  2. Click Next.

    Click next
  3. Select an Area of Interest by clicking the check mark Check mark next to it.

    Select area of interest
  4. Select the MobileScapes Out & About data source from the drop-down list.

    Select data source
  5. Expand the list to select the data source year.

    Select data source year
  6. Select the appropriate variable by clicking the box next to it.

    Select variable

    Tip: You can search for a variable as well if you do not know what section it is found in.
  7. Select the benchmark by clicking the check mark Check mark next to it. Use the same variable but select a different time period to compare.

    Select benchmark
  8. Customize the report name and click Create Dashboard. You will see a notification in the bottom-right corner indicating that your report is being created.

    Customize name and click create dashboard