The following article contains the How-to-Read technical documents to understand the Highlights - DemoStats dashboard reports. Check out the DemoStats data page to learn more!
Highlights - DemoStats - Customers - Report
This is a customer weighted report. It is used to identify a first approximation of descriptors of your customers. It reflects the distribution of customers across demographic variables in areas where the customers are found. That means that the customer weighted report analyzes the neighbourhood in which the customer falls and assigns the customers the same distribution of the variables in that neighbourhood.
Highlights - DemoStats - Trade Area - Report
A one-page summary of key demographic variables in a Trade Area and a map. Helps answer the questions: What are the demographics of the Trade Areas around my store locations? How do the demographics in my Trade Area compare with the general Canadian population? What is the homeowner vs renter breakdown in my Trade Area?