The following article contains How-to-Reads to help you understand the Highlights - ShopperChoice dashboard reports.
Highlights - ShopperChoice - Customers - Report
This report provides a list of behavioural variables ranked based on the presence within a Customer File.
Highlights - ShopperChoice - Trade Area - Report
This report provides a list of behavioural variables ranked based on the presence within a Trade Area.
Highlights - ShopperChoice - Target Group - Report
This report provides a list of behavioural variables ranked based on the presence within a Target Group.