The following article contains How-to-Read technical documents to understand the Highlights - ShopperChoice dashboard reports. Check out the ShopperChoice data page to learn more.
Highlights - ShopperChoice - Customers - Report
This report provides a list of behavioural variables ranked based on the presence within a Customer file.
Highlights - ShopperChoice - Trade Area - Report
This report provides a list of behavioural variables ranked based on the presence within a Trade Area.
Highlights - ShopperChoice - Target Group - Report
This report provides a list of behavioural variables ranked based on the presence within a Target Group.