The following article contains How-to-Read technical documents to understand the Consumption Profile report dashboards.
Consumption Profile - Variable Report
This report provides two different measures for any available consumption variable. You see how much of the item is being consumed (whether it is dollars or something else) and how many people in the segment are consuming it for a specific trade area.
Consumption Profile - Customers Report
This report provides information about consumption data within your customer file. You see how much of the item is being consumed (whether it is dollars or something else) and how many of your customers, across all segments, are consuming it within a specific trade area, relative to the entire trade area.