MobileScapes Out & About Reports

The following article contains the How-to-Read technical documents to understand the MobileScapes Out & About Trend report dashboards. 

MobileScapes Out & About - Monthly and Weekly Trend Report

Provides monthly and weekly reports to compare and analyze populations year-over-year and between geographic areas.

MobileScapes Out & About - PRIZM® Trend Report

Provides monthly, weekly and daypart monitoring reports to compare and analyze populations by PRIZM® segments who are becoming more active as pandemic restrictions begin to ease.

MobileScapes Out & About - Area Ranking Trend Report

Provides monthly, weekly and daypart monitoring reports to compare and analyze standard geographies or custom areas where populations are becoming more active as pandemic restrictions begin to ease.

MobileScapes Out & About - Activity Ranking Trend Report

Provides monthly, weekly and daypart monitoring reports to compare and analyze populations who are becoming more active as pandemic restrictions begin to ease.

Notes:

  • There is approximately a one week period between when Out & About data is built and updated. This is important to consider if your analysis focuses on Out & About trends for the most recent month or weeks.
  • If the Household Population 15+ annual variables are selected, the Out & About report will output values for the base instead of the total year-to-date Out & About counts.