Ranking Consumption Reports

The following article contains How-to-Reads to understand the Ranking Consumption dashboard reports.

Ranking - Consumption - Target Group Report

The Ranking - Consumption - Target Group report is a way to rank consumption variables based on a Target Group. The fields in this report are optimized for consumption data.

Ranking - Consumption - Customers Report

The Ranking - Consumption - Customers report is a way to rank consumption variables based on a customer file, outside of a Ranking Variables report.

Ranking - Consumption - Trade Area Report

The Ranking - Consumption - Trade Area report is a way to rank consumption variables outside of a Ranking Variables report.

There are two ways this report can be run, which changes the interpretation slightly:

  1. Using a consumption variable that is a dollar value
  2. Using a consumption variable that is not a dollar value (e.g., hours, cups of coffee, number of magazines, etc.)

If you use a dollar value, then this report provides a column for total dollar values for the area. It also provides a dollars per household measure.

If you use a non dollar value variable, then this report still provides a column for total consumption for the area. It also provides a consumption unit per household measure.