The following article contains How-to-Read technical documents to understand the Ranking Consumption dashboard reports.
Ranking - Consumption - Target Group Report
The Ranking - Consumption - Target Group report is a way to rank consumption variables based on a Target Group. The fields in this report are optimized for consumption data.
Ranking - Consumption - Customers Report
The Ranking - Consumption - Customers report is a way to rank consumption variables based on a customer file, outside of a Ranking Variables report.
Ranking - Consumption - Trade Area Report
The Ranking - Consumption - Trade Area report is a way to rank consumption variables outside of a Ranking Variables report.
There are two ways this report can be run, which changes the interpretation slightly:
- Using a consumption variable that is a dollar value
- Using a consumption variable that is not a dollar value (e.g., hours, cups of coffee, number of magazines, etc.)
If you use a dollar value, then this report provides a column for total dollar values for the area. It also provides a dollars per household measure.
If you use a non dollar value variable, then this report still provides a column for total consumption for the area. It also provides a consumption unit per household measure.