Micheline Kuepfer
Activity overview
Latest activity by Micheline Kuepfer-
Micheline Kuepfer created an article, Making DemoStats 2019 even better
The latest vintage of this database includes several significant improvements and enhancements By: Lefty Papachristoforou DemoStats is Canada’s best resource for demographic estimates and projecti...
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Micheline Kuepfer created an article, Welcome to ENVISION
Here's what you should do next: 1. Review the data your organization licenses and watch videos that describe the datasets 2. Read the Data Release Notes and Variables Lists 3. Familiar...
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Micheline Kuepfer created an article, How to Read - Ranking Areas - Buyer Variable
This report ranks geographies (stores, banners, accounts, etc) based on a Homescan buyer profile. Buyer profiles indicate households who have purchased the product without a weighting to volume or...
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Micheline Kuepfer created an article, How to Read - Ranking Areas - Dollar Variable
This report helps to answer the following questions based on projected dollars: Which locations are anticipated to have higher than expected dollar sales? What locations should I target my in-stor...
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Micheline Kuepfer created an article, How to Read - Ranking Areas - Volume Variable
This report helps to answer the questions: What locations should I target for my in-store activation spend? What banners/stores should I launch my new product? What banners should I flag/partner wi...
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Micheline Kuepfer created an article, How to Read - Ranking Variables - Variable Spectra CPG
This report provides information about behaviours/shoppers that are present in an area where a single variable may be present. It presents a comparison between two characteristics in a given area....
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Micheline Kuepfer created an article, Mobility Analytics FAQs
Answers to your Mobility Analytics questions
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Micheline Kuepfer created an article, New Mapping features and Executive Reports - Customers
We are pleased to announce that we added several new mapping features to ENVISION5 and launched a new suite of executive customer reports. These changes will improve your user experience and gi...
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Micheline Kuepfer created an article, WalkMe - Self-guided help in ENVISION
We are pleased to announce that on November 13 we launched a new way to help you take full advantage of the ENVISION analytics platform. You can now get the assistance you need, exactly whe...
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Micheline Kuepfer created an article, ENVISION Deep Dive: Automotive Dealer Analysis
Working with ENVISION5 is like having your car's navigation system with you at all times. Our advanced marketing and analytics platform provides maps, executive reports, detailed consumer insights,...