Micheline Kuepfer
Activity overview
Latest activity by Micheline Kuepfer-
Micheline Kuepfer created an article, How to Read - Ranking Areas - Buyer Variable
This report ranks geographies (stores, banners, accounts, etc) based on a Homescan buyer profile. Buyer profiles indicate households who have purchased the product without a weighting to volume or...
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Micheline Kuepfer created an article, How to Read - Ranking Areas - Dollar Variable
This report helps to answer the following questions based on projected dollars: Which locations are anticipated to have higher than expected dollar sales? What locations should I target my in-stor...
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Micheline Kuepfer created an article, How to Read - Ranking Areas - Volume Variable
This report helps to answer the questions: What locations should I target for my in-store activation spend? What banners/stores should I launch my new product? What banners should I flag/partner wi...
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Micheline Kuepfer created an article, How to Read - Ranking Variables - Variable Spectra CPG
This report provides information about behaviours/shoppers that are present in an area where a single variable may be present. It presents a comparison between two characteristics in a given area....
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Micheline Kuepfer created an article, Mobility Analytics FAQs
Answers to your Mobility Analytics questions
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Micheline Kuepfer created an article, New Mapping features and Executive Reports - Customers
We are pleased to announce that we added several new mapping features to ENVISION5 and launched a new suite of executive customer reports. These changes will improve your user experience and gi...
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Micheline Kuepfer created an article, WalkMe - Self-guided help in ENVISION5
We are pleased to announce that on November 13 we launched a new way to help you take full advantage of the ENVISION5 analytics platform. You can now get the assistance you need, exactly wh...
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Micheline Kuepfer created an article, ENVISION Deep Dive: Automotive Dealer Analysis
Video Link: ENVISION5 Deep Dive: Automotive Dealer Analysis Working with ENVISION5 is like having your car's navigation system with you at all times. Our advanced marketing and analytics platform p...
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Micheline Kuepfer commented, Official commentHi Edward, Thanks for posting! When creating Favourite variables in ENVISION5, the variables are assigned an alpha-numeric code starting with "FAV". Is this the code you are hoping to d...
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Micheline Kuepfer created an article, Finding New Customers in the Auto Industry
ENVIRONICS ANALYTICS IS ENHANCING THE WAY THE AUTO INDUSTRY FINDS NEW CUSTOMERS AutoRank™ combines IHS Markit’s automotive registration data with demographic and wealth information to identify area...