Denver Redman

MobileScapes - Glossary

1. Data
2. Additional Reference Documentation

The MobileScapes Glossary provides short definitions for the fields found in the Mobile Data Extract Download in ENVISION including the daypart definitions. Report Building Terminology Term Defi...

• Edited January 06, 2020 17:29
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How To Read - Profile Homescan Buyers, Volume and Dollars - Spectra

1. ENVISION
2. How-to-Read Documents

The PRIZM Spectra Homescan Profile of Buyers helps answer the questions:Who buys my product? How does my buyer profile compare to other product buyers, category buyers, segment buyers, competition ...

• Edited October 10, 2019 18:59
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Highlights - DemoStats - Variable Report

1. ENVISION
2. How-to-Read Documents

This is a variable weighted report; it analyzes the neighbourhoods (DA) where you find projected variable households, weights the demographics of the neighbourhoods and compares those demographics ...

• Edited February 12, 2020 14:58
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In Spectra, why are the territories excluded from Canada? What is "Canada excl Territories"?

1. ENVISION
2. ENVISION FAQs

In ENVISION Spectra, the System Area definition of Canada excludes the Territories (Yukon, Northwest Territories, Nunavut).  "Canada excl Territories" should be used as the national definition for ...

• Edited October 10, 2019 19:09
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How often is PRIZM updated?

1. ENVISION
2. ENVISION FAQs

Annually, usually in the Spring.  Each year, when DemoStats is completed, PRIZM5 is updated. The update reflects the most recent estimates of Canada's demographic and socioeconomic characteristics,...

• Edited March 20, 2019 15:33
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