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Denver Redman

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Latest activity by Denver Redman
  • Denver Redman created an article,

    MobileScapes - Glossary

    The MobileScapes Glossary provides short definitions for the fields found in the Mobile Data Extract Download in ENVISION including the daypart definitions. Report Building Terminology Term Defi...

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  • Denver Redman created an article,

    How To Read - Profile Homescan Buyers, Volume and Dollars - Spectra

    The PRIZM Spectra Homescan Profile of Buyers helps answer the questions:Who buys my product? How does my buyer profile compare to other product buyers, category buyers, segment buyers, competition ...

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  • Denver Redman created an article,

    Highlights - DemoStats - Variable Report

    This is a variable weighted report; it analyzes the neighbourhoods (DA) where you find projected variable households, weights the demographics of the neighbourhoods and compares those demographics ...

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  • Denver Redman created an article,

    In Spectra, why are the territories excluded from Canada? What is "Canada excl Territories"?

    In ENVISION Spectra, the System Area definition of Canada excludes the Territories (Yukon, Northwest Territories, Nunavut).  "Canada excl Territories" should be used as the national definition for ...

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  • Denver Redman created an article,

    How often is PRIZM updated?

    Annually, usually in the Spring.  Each year, when DemoStats is completed, PRIZM5 is updated. The update reflects the most recent estimates of Canada's demographic and socioeconomic characteristics,...

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