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Mellissa Saxman

  • Total activity 106
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Activity overview

Latest activity by Mellissa Saxman
  • Mellissa Saxman created an article,

    Workplace PRIZM Premier

    Workplace PRIZM Premier is useful for marketers, planners and executives to understand the demand of workers-who they are, where they work, what they like and how best to reach them. Using the same...

    • Edited
    • 1 follower
    • 0 comments
    • 0 votes
  • Mellissa Saxman created an article,

    P$YCLE

    P$YCLE® is a household segmentation system that groups consumers into 58 segments. It is based on income-producing assets and a wide variety of financial and investment behaviors; the segments are ...

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    • 1 follower
    • 0 comments
    • 0 votes
  • Mellissa Saxman created an article,

    Claritas Net Worth Distributions

    Claritas Net Worth Distributions helps users identify consumers in any trade area by household net worth, the difference between assets and liabilities. Based on responses to the Claritas Financial...

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    • 1 follower
    • 0 comments
    • 0 votes
  • Mellissa Saxman created an article,

    Clartias Net Worth Profiles

    Claritas Net Worth Profiles helps users identify PRIZM® Premier and P$YCLE® consumer segments by household net worth, the difference between assets and liabilities. Based on responses to the Clarit...

    • Edited
    • 1 follower
    • 0 comments
    • 0 votes
  • Mellissa Saxman created an article,

    Neighbourhood View

    Neighbourhood View™ is used by marketers to target products and services based on the financial health of an area. This authoritative database is a key data driver in predictive models and evaluati...

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    • 1 follower
    • 0 comments
    • 0 votes
  • Mellissa Saxman created an article,

    LiquidAssets

    LiquidAssets is designed to provide users with a deeper understanding of consumers' overall financial position and can be used to target everything from estate planning services to car loans. This ...

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    • 1 follower
    • 0 comments
    • 0 votes
  • Mellissa Saxman created an article,

    Claritas Insurance CLOUT

    Claritas Insurance CLOUT allows users to identify potential demand for insurance products and services at most levels of geography. The database is based on statistical models derived from 35,000 r...

    • Edited
    • 1 follower
    • 0 comments
    • 0 votes
  • Mellissa Saxman created an article,

    Claritas Income Producing Assets Indicators Distributions

    Claritas Income Producing Assets Indicators Distributions helps users identify consumers in any trade area by the value of their liquid assets. Based on the Claritas Financial Track survey of appro...

    • Edited
    • 1 follower
    • 0 comments
    • 0 votes
  • Mellissa Saxman created an article,

    Claritas Income Producing Assets Indicators Profiles

    Claritas Income Producing Assets Indicators Profiles helps users identify PRIZM® Premier and P$YCLE® consumer segments by the value of their liquid assets. Based on the Claritas Financial Track sur...

    • Edited
    • 1 follower
    • 0 comments
    • 0 votes
  • Mellissa Saxman created an article,

    Homescan Profiles

    Homescan Profiles provide deeper insight into which Canadians are more likely to buy different packaged goods based on key metrics of consumption, usage and penetration. These profiles are derived ...

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    • 1 follower
    • 0 comments
    • 0 votes