Jack DePoe
Activity overview
Latest activity by Jack DePoe-
Jack DePoe created an article, Financial data - Working with WealthScapes
Working with the WealthScapes Current Year database Example: Append WealthScapes variables to a customer file (Per household values to 6-digit postal code Customer files) WealthScapes is the most...
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Jack DePoe created an article, Psychographic data - Working with SocialValues
Determine the High and Low SocialValues Trends for the population of the City of Markham. Calculate the index using Canada as benchmark. SocialValues is psychographic data that provides insights in...
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Jack DePoe created an article, Behavioural data - Working with Opticks
The concepts covered in this lesson can also be applied to other survey databases, for example: Opticks Numeris AskingCanadians: eShopper, Mobile, Social This example uses the Opticks Vividata; S...
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Jack DePoe created an article, Segmentation data - Working with PRIZM®
The concepts covered in this lesson can also be applied to other Segmentation databases, such as: PRIZM® QC DELTA Appending Segments and Geography to Customer Files Watch this video to learn how ...
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Jack DePoe created an article, Demographic data - Working with DemoStats
The concepts covered in this lesson can also be applied to other demographic databases, such as: DaytimePop CensusPlus In this example, we are working with the DemoStats Current Year database, co...
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Jack DePoe created an article, Lesson: Segmentation Data - File Structure
PRIZM® is our pioneering segmentation system that classifies Canada's neighbourhoods into unique lifestyle types. It is built using methodology that integrates latest data from nearly a dozen geog...
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Jack DePoe created an article, Metadata Deep Dive
A Metadata document is provided for every EA database. In addition to the fields included in the Variables List, the Metadata contains fields to aid in loading the data into database systems and fi...
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Jack DePoe created an article, Lesson: Location Data - File Structure
Location Databases Location Databases from EA include Geocoded location data and location attributes. The key fields in any location database: provided they are being used to map locations; are th...
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Jack DePoe created an article, Lesson: Financial Data - File Structure
Financial Databases WealthScapes is the most comprehensive database covering the assets, liabilities, net worth, and income of Canadians. The smallest level of geography in the WealthScapes data t...
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Jack DePoe created an article, Lesson: Psychographic Data - File Structure
Psychographic Database SocialValues is psychographic data that provides insights into Canadian’s interests, attitudes, and opinions. With SocialValues, you can understand what matters most to your...