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Cathy Hutchings

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Latest activity by Cathy Hutchings
  • Cathy Hutchings created an article,

    Spectra Trade Areas and Weighted Metrics

    Spectra trade areas are probabilistic.  Models are applied to calculate the probability for households in a dissemination area to shop at any retailer.  That probability is applied to metrics (hous...

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  • Cathy Hutchings created an article,

    How to Read - Retail Interaction - Spectra

    Retail Interaction Reports The Retail Interaction report quantifies the options available for shoppers to choose between multiple retailers.  The trade area for the focus stores overlap with their ...

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