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Cathy Hutchings

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Latest activity by Cathy Hutchings
  • Cathy Hutchings created an article,

    Spectra Trade Areas and Weighted Metrics

    Spectra trade areas are probabilistic.  Models are applied to calculate the probability for households in a dissemination area to shop at any retailer.  That probability is applied to metrics (hous...

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  • Cathy Hutchings created an article,

    Spectra - Retail Interaction

    Retail Interaction Reports The Retail Interaction report quantifies the options available for shoppers to choose between multiple retailers.  The trade area for the focus stores overlap with their ...

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