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Michael Grenier

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Activity overview

Latest activity by Michael Grenier
  • Michael Grenier created an article,

    SPOTLIGHT - How to read a profile report

    The PRIZM Profile reports outline PRIZM segment composition of your trade area. This report helps answer the questions:  Which PRIZM segments are in my trade area?  To what social groups do the seg...

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  • Michael Grenier created an article,

    SPOTLIGHT - How to read a trends tabular report

    The standard tabular reports found in SPOTLIGHT provide counts and percentages (where applicable) for data variables over multiple years.  Trend reports will also indicate a growth rate.  Most are ...

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  • Michael Grenier created an article,

    SPOTLIGHT - How to read a standard tabular report

    The standard tabular reports found in SPOTLIGHT provide counts and percentages (where applicable) for data variables. Most are divided into a Summary section with one or more additional sections of...

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  • Michael Grenier created an article,

    SPOTLIGHT FAQ

    The following article contains detailed information on frequently asked questions in SPOTLIGHT. Get answers to the following questions: How do I prepare data for importing files? How do I prepare...

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  • Michael Grenier created an article,

    SPOTLIGHT Data Overview

    SPOTLIGHT users have access to different Environics Analytics datasets. This article provides information on each of the datasets used in creating SPOTLIGHT Reports. There are five sections to this...

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  • Michael Grenier created an article,

    Creating Areas in SPOTLIGHT

    Create areas through SPOTLIGHT's map-centric trade area creation workflow. Users can create areas by drawing directly on the map, using distances, drivetimes, standard geographies, importing a cust...

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  • Michael Grenier created an article,

    My SPOTLIGHT Account

    Locate the My Account dropdown menu in the top right corner to change settings in your SPOTLIGHT account. There are four sections to this article: My Account My SPOTLIGHT Help/Support About Us  ...

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  • Michael Grenier created an article,

    Customizing the Reporting Page in SPOTLIGHT

    How to use all the functionalities on the Reporting page in SPOTLIGHT. Select Report Pages to Run 1. Select all the report pages at once. 2. Select individual report pages only. Favourite Report ...

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  • Michael Grenier created an article,

    Mapping in SPOTLIGHT

    There are several mapping capabilities in SPOTLIGHT. You can create a map from previously created areas within the My Areas page or opt to map variables thematically within the Mapping page. The ma...

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  • Michael Grenier created an article,

    Are you new to SPOTLIGHT?

    What is SPOTLIGHT Canada? SPOTLIGHT Canada provides users access to Environics Analytics' industry-leading data, with dozens of reports to help understand the demographic profile, lifestyle segmen...

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