SocialValues helps users understand the mindset of their customers and determine the best message to engage them. It is also a key input into PRIZM, our comprehensive geodemographic segmentation system. The database is derived from the Social Values survey by Environics Research, our sister company, which conducts an annual nationwide survey that measures human motivation and social relations, employing advanced techniques to understand the mindset of Canadians. The resulting SocialValues database captures the viewpoints of more than 9,100 respondents, measuring 243 combined values and attitudes.
Below you will find a short video that covers product details, sources, methodology, applications and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.
Following the video, there are some additional resources linked for your reference: release notes, variables list, metadata and glossary.