SocialValues is a unique Canadian psychographic product that measures the propensity to hold underlying beliefs, motivations and personal mindsets that influence consumer and community behaviour. It is developed by Environics Research and integrated with PRIZM®. Since 1983, Environics Research has conducted a national survey to measure motivations, beliefs and social attitudes of Canadians, including measures across 99 values and more than 200 attitudes. SocialValues help organizations in all industries understand what matters most to their customers and how those values influence consumer and community behaviour. It enables more relevant targeting, stronger messaging and more effective marketing strategies.
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