Claritas Households Demographic Profiles are designed for the PRIZM® Premier, P$YCLE® Premier and ConneXions® segmentation systems developed by Claritas, as well as Workplace PRIZM® Premier developed by Environics Analytics. These profiles are used to create detailed demographic portraits of consumer segments or target groups, which are based on household demographic traits within their assigned segments. This database will help you target your messaging, assist with customer acquisition and retention programs, media strategy and channel management by helping you identify the shared characteristics within a segment, such as education level, home values or presence of children.
Below are some additional resources linked for your reference: release notes and variable lists.
How-to-Read ENVISION Reports
- Claritas Household Demographics Profiles Release Notes (opens in new tab)
- PRIZM Premier - Claritas Household Demographics Profiles Variables List (download)
- P$YCLE Premier - Claritas Household Demographics Profile Variables List (opens in new tab)
- Workplace PRIZM Premier - Claritas Household Demographics Profile Variables List (download)
- ConneXions - Claritas Household Demographics Profile Variables List (download)