Claritas Households Demographic Profiles are designed for the PRIZM® Premier, P$YCLE® Premier and ConneXions® segmentation systems developed by Claritas, as well as Workplace PRIZM® Premier developed by Environics Analytics. These profiles are used to create detailed demographic portraits of consumer segments or target groups, which are based on household demographic traits within their assigned segments. This database will help you target your messaging, assist with customer acquisition and retention programs, media strategy and channel management by helping you identify the shared characteristics within a segment, such as education level, home values or presence of children.
Below, you will find some additional resources linked for your reference: release notes and variable lists.
Claritas Household Demographics Profiles Release Notes
Claritas Household Demographics Profiles for PRIZM Premier Variables List
Claritas Household Demographics Profile for P$YCLE Premier Variables List
Claritas Household Demographics Profile for ConneXions Variables List
Claritas Household Demographics Profile for Workplace PRIZM Premier Variables List