Data FAQs

Demographic

• Pop-Facts: How do I report on race vs. ethnicity?
• DaytimePop: What do the variables represent?
• DELTA: Why is there a discrepancy between social groups and urbanity fields in the quick reference guide?
• DaytimePop: What is the variable “ECYDAYPOP" based to?
• DemoStats: Why am I seeing large changes to household counts for Condo Status variables between 2018 and 2019?

Financial & Business

• Financial Institutions: What changes were made in 2019?
• Businesses: How do I use the “Ancestor Headquarters IDs” field?

Behavioural

• Opticks Vividata: What do the quintiles represent?
• Opticks Numeris: What do the terciles and quintiles represent?

Mobile Analytics

• How do I use Mobility Analytics?