Advanced Concept - Trade Areas (54:21)

There are many ways to create trade areas in ENVISION and SPOTLIGHT, from standard levels of geography to drive-times, custom drawn polygons and convex hulls. To ensure you get the best results, it’s important to know which type of trade area to use for the industry and application at hand. Please join this session to learn the advantages and challenges associated with a variety of trade areas. The session will explore examples from a variety of industries.