ENVISION Deep Dive - Retail Leasing Package (50:51)

During this 50-minute presentation, we demonstrate how to create ENVISION reports and maps to inform a leasing pitch.

The reports included in a leasing pitch package can help prospective tenants understand their retail trade area and explain the draw and success factors for a particular property. In this session, we produced trade area maps, as well as demographic, behavioral and segmentation reports, to showcase market sizing, expenditures and target segments in a retail trade area. This information can also allow property owners to make data-driven decisions about the type of tenants that would be the best fit for a given location, which can translate to longer tenure and satisfaction for both the prospective tenant and the center’s guests.