Consumer Buying Power provides geography-based estimates of potential annual consumer spending for more than 700 household expenditure items. The data, produced by Environics Analytics, allow users to identify the potential demand for a wide variety of products and services by geographic area, regardless of where consumers make their purchases.
Developed using the Consumer Expenditure Survey (CEX), conducted by the U.S. Bureau of Labor Statistics, the database offers current-year estimates and five-year projections of potential consumer expenditures for all standard census, postal and marketing geographies. The variables are available in two hierarchies: expenditures by category and merchandise line items, and retail store types.
This release of Consumer Buying Power uses the latest 2020 Census geography. For ENVISION users, CBP can be accessed through a 2023 workspace with updated population estimates and geography. This update also includes additional variables under the Education category and swimwear variables under the Apparel and Services category.
The below video (4:55 mins) covers product details, sources, methodology, applications and key questions about this product. Watching this video will give you an overview of the product and some ideas for how it can be used in your work.
Following the video, some additional resources are linked for your reference: release notes, variable list, and variable change list.