TrafficCounts allows users to make better business decisions, especially regarding site selection and sales territory analysis. It provides the most up-to-date information on consumers' traffic patterns and volume from Kalibrate's TrafficMetrix® database.
TrafficMetrix® offers 24-hour average daily traffic counts for highways and major roads in the U.S. Kalibrate assembles this data from more than 1.8 million traffic collection points from many sources, including city governments, engineering firms, and highway and transportation departments. The data are field verified, so you can be confident you are working with the most accurate traffic count available.
Below you will find a short video that covers product details, sources, methodology, applications, and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.
Following the video, there are some additional resources linked for your reference: release notes, variables list and manual.
Additional Resources
TrafficCounts Release Notes
TrafficCounts Variables List
Kalibrate TrafficMetrix® Manual