DELTA is a distinct segmentation system consisting of 150 segments at the postal code level that is based on key dimensions such as age, income, education, marital status and dwelling type. While PRIZM® was developed for 67 lifestyle types, DELTA classifies every postal code as one of 150 segments to provide finer analysis of the lifestyles and values of Canadians. The system was developed to help marketers reach today’s consumers in an era of new online, mobile and digital advertising channels. With organizations striving to find high-value customers with the best segmentation tools, DELTA provides more choices to differentiate customers for profiling and modelling applications. The DELTA segmentation was completely rebuilt in 2020 using the 2016 census and National Household Survey (NHS). This rebuild incorporates significant shifts in the urban landscape and many demographic themes. As the urban landscape changes, it has forced the disappearance of the exurban classification, and created a new urban classification was created, the urban fringe. The urban fringe appears in major cities and it is a classification that falls between urban and suburban. This classification captures once-suburban areas that, over the last 30 years, have been swallowed up urban sprawl.


Additional Resources

Along with the release notes, you will see reference to the following additional resources:

GeoProfiles: provides counts of households for each DELTA segment within specific standard geographies

License files: provides the look-up between the combination of FSALDU and community name (Rural Enhanced) as well as the FSALDU (Unique); these files will allow you to assign the correct DELTA code to your corresponding customer lists

Variable List and Metadata: provides definitions of each of the variables in the corresponding datasets