Introducing the newest addition to our VisitorView Tourism Suite - Locations of Interest. Designed for tourism organizations, travel businesses, municipalities and transit organizations, attractions, retail and events centres, and other organizations interested in planned and sustainable destination development, Locations of Interest provides valuable insight into the daytime activities of overnight visitors.
Locations of Interest helps users understand what attractions travellers visit during their stay. It utilizes privacy-compliant, anonymized mobile location data, enriched with advanced analytics, to generate Dissemination Area (DA)- level estimates of overnight visitors during daytime hours. Users can analyze key tourist attractions within those DAs and compare current trends to historical travel behaviour.
Locations of Interest data is available for domestic, U.S., and international visits to Canada.