FootFall is here to help you effortlessly trend and compare visits to your locations and those of your competitors. Our weekly updates use permission-based, de-identified data from location-enabled mobile devices and cellular networks, combined with our proprietary geofence library. This data is weighted to reflect the total household population aged 15 and up. We cover most retail stores, businesses, business improvement areas, and recreational locations across Canada.
With FootFall, you can easily track visits for individual locations and entire retail banners. Our reports are available in a user-friendly, browser-based app, making it simple to access the information you need.
What's New?
Our new FootFall data represents a substantial improvement from the previous version. For the first time anywhere, EA data scientists have successfully combined high-precision consent-based SDK data with geo-location data from phones on the cellular network, also consent-based. By combining the two sources we expand by over 20 times the number of observations underlying the estimation process, thus improving the accuracy of our foot traffic estimates through:
- Better coverage and representativity
- Less volatility
- Enhanced reflection of seasonal trends
After a thorough evaluation, we excluded pre-2021 data from our new MobileScapes database to ensure product stability, data reliability and comparability. Going forward, we will only carry data for the current year and the three preceding years. For example, for this upcoming release and the remaining weekly updates in 2024, we will retain data from January 2021 through 2024. In 2025, we will retain data from January 2022 through 2025.
We’ve also included three new geofence categories: Telecommunications (Retail), Colleges and Universities, Airports – Domestic, and Airports – International
Additional Resources
Note: Non-primary geofences are excluded from FootFall.