FootFall is the solution to trend and compare visits to your own and competitive locations. The weekly updates use permission-based and de-identified data collected from location-enabled mobile devices combined with EA’s proprietary geofence library. The data are weighted to total household population 15+. Most retail stores, businesses, business improvement areas and recreational locations across Canada are covered. FootFall can be used to track visits for individual locations and overall retail banners. Reports are provided in an easy-to-use browser-based app.
FootFall provides weekly and monthly summarized visit data for over 104,000 locations going back to January 2019. Location data are aggregated to retail banners and categories, allowing you to identify and monitor visit trends, gather competitive intelligence by comparing locations and calculate your banner’s share of foot traffic over time. Demographics and PRIZM highlights provide additional insight into the visits to locations.
From competitive analysis to network planning and marketing, FootFall powers decision-making by providing simple, convenient, regularly updated KPIs on visit traffic for the locations that matter to you.
Additional Resources
FootFall Release Notes
FootFall Self-Guided Training
FootFall FAQs
FootFall How-to-Read
MobileScapes EA Geofence Categories List
MobileScapes EA Geofence Library FAQs
Note: Non-primary geofences are excluded from FootFall.