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FootFall

FootFall is the solution to track and compare visits to your own and competitive locations. The weekly updates use permission-based and anonymized data collected from location-enabled mobile devices combined with EA’s proprietary geofence library. The data are weighted and projected to the total population. Most retail stores, businesses, business improvement areas and recreational locations across Canada are covered.

FootFall provides weekly and monthly summarized visit data for over 96,000 locations going back to January 2019. Location data have also been aggregated to retail banners and categories allowing you to identify and monitor visit trends, gather competitive intelligence by comparing locations and calculate your banner’s share of foot traffic over time.

Additional Resources

FootFall Release Notes
FootFall FAQs
FootFall - How to Read

MobileScapes EA Geofence Categories List
MobileScapes EA Geofence Library FAQs

Note: Non-primary geofences are excluded from FootFall.

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