The AutoView database provides details on automotive segments, make/model, fuel type and more.
AutoView - NVR
Experian Automotive is a global leader in data intelligence and is transforming the way the automotive industry uses auto data to drive insights. Detailed data provide more options for analysis and offer a
better understanding of the very competitive automotive landscape. Through our partnership with Experian, we have created the AutoView - NVR database to track new vehicle registrations. The NVR database includes 737 variables which include category classifications that make it easy to navigate the new vehicle registrations:
Vehicle Category – base categorizations for the make-and-models, e.g., passenger car – domestic, or light truck - import
Segment Group – totals for NVR segments, e.g., “Total SUV – domestic”
Segment – NVR defined vehicle groupings. E.g., “Car – midsize luxury - domestic”, or “Sport car – compact – import”
NVR Make – aggregate totals for all models by a specific auto manufacturer. E.g. “TVIO Make – Honda”
NVR Make-by-Segment Group – aggregate totals for all models by a specific auto manufacturer by segment group. E.g. “Toyota – CAR”
Fuel type – Seven different fuel types ranging from biodiesel to electric
Make-and-Model – 376 vehicle models captured
AutoView provides detailed vehicle information down to the dissemination area (DA) level. With the addition of PRIZM®, profiles can be created by combining DA-level AutoView data with PRIZM® segments. By examining the complete universe of vehicles operating in an area, users can gain valuable insights to determine everything about the size and composition of the market opportunity.
AutoView - TVIO
Experian Automotive is a global leader in data intelligence and is transforming the way the automotive industry uses auto data to drive insights. Detailed data provide more options for analysis and offer a
better understanding of the very competitive automotive landscape. Through our partnership with Experian, we have created the AutoView - TVIO database to track total vehicles in operation that have been provincially registered. The TVIO database includes 1146 variables which include category classifications that make it easy to navigate the total vehicles in operation:
Vehicle Category – base categorizations for the make-and-models, e.g., passenger car – domestic, or light truck - import
Segment Group – totals for TVIO segments, e.g., “Total SUV – domestic”
Segment – TVIO define vehicle groupings. E.g.,”CUV – compact – import”, or “Sports car – midsize exotic – domestic”
TVIO Make – aggregate totals for all models by a specific auto manufacturer. E.g. “TVIO Make – Honda”
TVIO Make-by-Segment Group – aggregate totals for all models by a specific auto manufacturer by segment group. E.g. “Toyota – CAR”
Fuel type – Seven different fuel types ranging from biodiesel to electric
Model year – 16 vehicle years from 2008 to 2023, plus Before 2008
Make-and-Model – 698 vehicle models captured
AutoView - TVIO provides detailed vehicle information down to the dissemination area (DA) level. With the addition of PRIZM®, profiles can be created by combining DA-level AutoView data with PRIZM® segments. By examining the complete universe of vehicles operating in an area, users can gain valuable insights to determine everything about the size, age, and composition of the market opportunity.
Below are additional resources linked for your reference: release notes, variable list, metadata and make and model lookups.
How-to-Read ENVISION Reports
Executive Reporting - Target Group - AutoView - TVIO
Executive Reporting - Target Group - AutoView - NVR
Executive Reporting - Trade Area - AutoView - NVR
Executive Reporting - Trade Area - AutoView - TVIO
Additional Resources
AutoView - NVR Release Notes
AutoView - NVR Variables List
AutoView - TVIO Release Notes
AutoView - TVIO Variables List
AutoView - TVIO Metadata