Behavioural data - Working with Opticks

The concepts covered in this lesson can also be applied to other survey databases, for example:

  • Opticks Numeris
  • AskingCanadians: eShopper, Mobile, Social

This example uses the Opticks Vividata; Sports & Leisure category to calculate the propensity for the population in the City of Markham to participate in fitness activities.

Database: Opticks Vividata

Calculations: % and Index

Geography: City of Markham and Ontario

Return to the outline to select another data category 5 - Working with your licensed EA Data.