The concepts covered in this lesson can also be applied to other survey databases, for example:
- Opticks Numeris
- AskingCanadians: eShopper, Mobile, Social
This example uses the Opticks Vividata; Sports & Leisure category to calculate the propensity for the population in the City of Markham to participate in fitness activities.
Database: Opticks Vividata
Calculations: % and Index
Geography: City of Markham and Ontario
Return to the outline to select another data category 5 - Working with your licensed EA Data.