Psychographic data - Working with SocialValues

Determine the High and Low SocialValues Trends for the population of the City of Markham. Calculate the index using Canada as benchmark.

SocialValues is psychographic data that provides insights into Canadian's interests, attitudes, and opinions.

With SocialValues, you can understand what matters most to your target consumers, what their motivations are, and how it affects their purchase decisions.

Database: SocialValues

Calculations: % and Index

Note: % is important only because it's used to calculate Index. When interpreting SocialValues, only the Index should be considered in the analysis.

Geography: City of Markham and Canada

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