LiquidAssets provides a deep understanding of your trade area, target group, or customers’ overall financial position, measuring the distribution of households by liquid asset holdings and further classifying the distribution by maintainer age or household income.
Liquid assets are holdings readily convertible to cash (e.g., not real estate).
ENVISION users can find this information without leaving the platform by clicking the "How to Read" button in the top-right corner of your reports.
This report provides a deep understanding of consumers’ overall financial position in a particular Trade Area.
There are five pages to this report. For this example, we will look at the "Liquid Assets by Household Income" page.
Total Hhlds: The total number of households for the line item in the subcategory in the Trade Area.
$/Hhld: Average dollar value of liquid assets per household for the line item in the Trade Area.
%: The proportion of the total Trade Area households.
Base Hhlds: The household count of the Benchmark for the line item in the subcategory.
Base $/Hhld: Average dollar value of liquid assets per household for the line item for the Benchmark.
Base %: The proportion of the total Benchmark households.
Index: $/Hhld: Metric comparing the average dollar value of liquid assets in the Trade Area to the average dollar value of liquid assets in the Benchmark. An index value of 100 is considered average, meaning that the trade area average dollar value equals the benchmark average dollar value.
Index: % Hhld: Metric comparing the proportion of households in the Trade Area to the proportion of households in the Benchmark. An index value of 100 is considered average and means that the trade area household proportion equals the benchmark household proportion.
In this example, 1,197 households in Kingston (1.58% of total Kingston households) each have a household income between $60,000 and $79,999 and hold total liquid assets between $250,00-$499,999. This equates to an average dollar value for these households’ liquid assets of $357,689.17. In comparison, for the same household income range, 213,177 households in Canada (the Benchmark) hold liquid assets with an average dollar value of $357,730.45.
The Index: $/Hhld metric (100) conveys that the average dollar value of liquid assets for this household income level for Kingston is average when compared to the average dollar value of liquid assets for Ontario.
The Index: % Hhld metric conveys that the proportion of households in Kingston (1.58%) who fall under this household income range with this amount of liquid assets is above average, with an index value of 116, when compared to the proportion of households in Ontario (1.35%) in the same household income level.
This report provides a deep understanding of your customers’ overall financial position.
There are five pages to this report. For this example, we will look at the "Liquid Assets by Household Income" page.
$/Hldr: Average dollar value of liquid assets per weighted customer household for the line item.
% Hldr: The proportion of the total weighted customer households.
Base $/Hldr: Average dollar value of liquid assets per household for the line item for the Benchmark.
Base % Hldr: The proportion of the total Benchmark households.
Index: $/Hldr: Metric comparing the average dollar value of weighted customer liquid assets to the average dollar value of liquid assets in the Benchmark. An index value of 100 is considered average and means that the customer average dollar value is equal to the benchmark average dollar value.
Index: % Hldr: Metric comparing the proportion of weighted customer households to the proportion of households in the Benchmark. An index value of 100 is considered average and means that the customer household proportion equals the benchmark household proportion.
In this example, calculated with an above-average index of 113, the customers represented in the file are more likely to live in neighbourhoods where the average household income is $0-$19,999 and hold liquid assets of between $20,000 and $49,999. However, it should be noted that this represents a small number of weighted customers with the proportion of holders for this income and liquid asset range being less than one percent (0.50%). This also holds for the Benchmark of Canada where the proportion of households in this income and liquid asset range is very small (0.45%). The estimated liquid asset value per holder is $31,993, almost equal to the average value of liquid assets per holder in the Benchmark (Canada) of $31,639. Therefore the average dollar value per holder index is 101.
This report provides a deep understanding of a Target Group’s overall financial position.
There are five pages to this report. For this example, we will look at the "Liquid Assets by Household Income" page.
Total Hhlds: The total number of households for the line item in the subcategory in the Target Group.
$/Hhld: Average dollar value of liquid assets per household for the line item in the Target Group.
%: The proportion of the total Target Group households.
Base Hhlds: The household count of the Benchmark for the line item in the subcategory.
Base $/Hhld: Average dollar value of liquid assets per household for the line item for the Benchmark.
Base %: The proportion of the total Benchmark households.
Index: $/Hhld: Metric comparing the average dollar value of liquid assets in the Target Group to the average dollar value of liquid assets in the Benchmark. An index value of 100 is considered average and means that the target group average dollar value is equal to the benchmark average dollar value.
Index: % Hhld: Metric comparing the proportion of households in the Target Group to the proportion of households in the Benchmark. An index value of 100 is considered average and means that the target group household proportion equals the benchmark household proportion.
In this example, 41,408 households in the Target Group (3.63% of total Target Group households) each have an average household income of over $300,000 and hold total liquid assets over $2,000,000. This equates to an average dollar value for these households’ liquid assets of $7,656,947.66. In comparison, for the same household income range, 109,515 households in Canada (the Benchmark), which make up 0.70% of total Canadian households, hold liquid assets with an average dollar value of $7,045,195.45.
The Index: $/Hhld metric conveys that the average dollar value of liquid assets for this household income level for the Target Group ($7,656,947.66) is slightly above average, with an index value of 109, when compared to the average dollar value of liquid assets for Canada ($7,045,195.45).
The Index: % Hhld metric conveys that the proportion of households in the Target Group (3.63%) who fall under this household income level is five times above the average, with an index value of 518, when compared to the proportion of households in Ontario (0.70%) in the same household income level.