In this article, you'll find information to help interpret your WealthScapes Customer, Trade Area, or Target Group reports in ENVISION; definitions for report headers and examples of what these mean.
WealthScapes is the most comprehensive database available for information on the assets, liabilities and income of Canadians. The data measures financial and investment statistics to help financial institutions, charitable organizations and large retailers better understand the financial and investment behaviour of their customers.
ENVISION users can find this information without leaving the platform by clicking the "How to Read" button in the top-right corner of your reports.
Financial and investment statistics relating to assets, liabilities, and incomes of your Trade Areas. It also shows the dollars per household and the dollars per holder for specific variables.
There are six pages to this report. For this example, we will look at the "Assets - Savings & Real Estate" page, but the definitions apply to most pages.
Hldr: Number of ‘holder’ households in the Trade Area who hold one or more of the financial product.
% Hldr: ((Hldr / Total Holder Households in Trade Area) × 100) Percent of the holder households in the Trade Area who hold one or more of the financial product.
Aggregate $: Total dollar value of the financial product in the Trade Area.
$/Hhld: (Aggregate $ ÷ Total Households) Total dollar value of the financial product in the Trade area divided by the total households in the Trade Area.
$/Hldr: (Aggregate $ ÷ Hldr) Total dollar value of the financial product divided by the number of households in the Trade Area who hold the financial product (i.e., the holder households).
Base Hldr: Number of holder households in the Benchmark who hold the financial product.
Base % Hldr: ((Base Hldr ÷ Total Holder Households in Benchmark) × 100) Percent of the total holder households in the Benchmark who hold the financial product.
Base Aggregate $: Total dollar value of the financial product in the Benchmark.
Base $/Hhld: (Base Aggregate $ ÷ Total Households) Total dollar value of the financial product in the Benchmark divided by the total households in the Benchmark.
Base $/Hldr: (Base Aggregate $ ÷ Base Hldr) Total dollar value of the financial product in the Benchmark divided by the number of holder households in the Benchmark.
Index: % Hldr: ((% Hldr ÷ Base % Hldr) × 100) Measures if the number of holder households in the Trade Area is above or below average when compared to the holder households in the Benchmark (average index = 100).
Index: $/Hhld: (($/Hhld ÷ Base $ / Hhld) * 100) Measures if the average dollar value for all households in the Trade Area is above or below average when compared to the average dollar value for all households in the Benchmark (average index = 100).
Index: $/Hldr: (($/Hldr ÷ Base $/Hldr) × 100) Measures if the average dollar value for the holding household in the Trade Area is above or below average when compared to the average dollar value of all the holder households in the Benchmark (average index = 100).
For example, 26.08% of households in Ontario hold GICs or Term Deposits, which is 4% above average (Index % Hldr = 104) when compared to all households that hold GICs or Term Deposits in Canada.
This report has two other Indices: Index $/Hhld and Index $/Hldr. The Index $/Hhld (108) indicates Ontario’s average dollar value for GICs or Term Deposits per household is 8% above average compared to all average dollar value of GICs or Term Deposits per household in Canada. The Index $/Hldr (104) indicates Ontario’s average dollar value for GICs or Term Deposits per holding household is 4% above average compared to all average dollar value of GICs or Term Deposits per holding household in Canada.
The "Financial Ratios" page of the report has different fields. Focus on the Ratio and Index columns. This will help provide context about your Trade Area's financial and investment statistics compared to a benchmark.
Real Estate Assets-Liquid Assets Ratio: A ratio of 1.84 means for every dollar of Liquid Assets in Ontario households, there is $1.84 of Real Estate Assets. This is compared to households in Canada, where for every dollar of Liquid Assets there is $1.53 of Real Estate Assets. With an Index value of 121, the households in Ontario have a 21% higher Real Estate to Liquid Assets ratio than households in Canada.
Financial and investment statistics relating to assets, liabilities, and incomes of a Target Group. It also shows the dollars per household and the dollars per holder for specific variables.
There are six pages to this report. For this example, we will look at the "Assets - Savings & Real Estate" page, but the definitions apply to most pages.
Hldr: Number of ‘holder’ households in the Target Group who hold one or more of the financial product.
% Hldr: ((Hldr / Total Holder Households in Target Group) × 100) Percent of the holder households in the Target Group who hold one or more of the financial product.
Aggregate $: Total dollar value of the financial product in the Target Group.
$/Hhld: (Aggregate $ ÷ Total Households) Total dollar value of the financial product in the Target Group divided by the total households in the Target Group.
$/Hldr: (Aggregate $ ÷ Hldr) Total dollar value of the financial product divided by the number of households in the Target Group who hold the financial product (i.e., the holder households).
Base Hldr: Number of holder households in the Benchmark who hold the financial product.
Base % Hldr: ((Base Hldr ÷ Total Holder Households in Benchmark) × 100) Percent of the total holder households in the Benchmark who hold the financial product.
Base Aggregate $: Total dollar value of the financial product in the Benchmark.
Base $/Hhld: (Base Aggregate $ ÷ Total Households) Total dollar value of the financial product in the Benchmark divided by the total households in the Benchmark.
Base $/Hldr: (Base Aggregate $ ÷ Base Hldr) Total dollar value of the financial product in the Benchmark divided by the number of holder households in the Benchmark.
Index: % Hldr: ((% Hldr ÷ Base % Hldr) × 100) Measures if the number of holder households in the Target Group is above or below average when compared to the holder households in the Benchmark (average index = 100).
Index: $/Hhld: (($/Hhld ÷ Base $ / Hhld) * 100) Measures if the average dollar value for all households in the Target Group is above or below average when compared to the average dollar value for all households in the Benchmark (average index = 100).
Index: $/Hldr: (($/Hldr ÷ Base $/Hldr) × 100) Measures if the average dollar value for the holding household in the Target Group is above or below average when compared to the average dollar value of all the holder households in the Benchmark (average index = 100).
For example, 32.93% of households in the Group 1 Target Group hold GICs or Term Deposits, which is 31% above average (Index % Hldr = 131) when compared to all households that hold GICs or Term Deposits in the benchmark of Canada.
There are two other Indexes in this report: Index $/Hhld and Index $/Hldr. The Index $/Hhld (252) indicates Group 1 average dollar value for GICs or Term Deposits per household is 152% above average compared to all average dollar value of GICs or Term Deposits per household in Canada. The Index $/Hldr (193) indicates Group 1 average dollar value for GICs or Term Deposits per holder household is 93% above average compared to all average dollar value of GICs or Term Deposits per holder household in Canada.
The "Financial Ratios" page of the report has different fields. Focus on the Ratio and Index columns. This will help provide context about the financial and investment statistics in your Target Group compared to a benchmark.
Debt-Disposable Income Ratio: A ratio of 2.84 means for every dollar of Disposable Income in Group 1 households, there is $2.84 of Debt. This is compared to households in Canada, where for every dollar of Disposable Income there is $2.10 of Debt. With an Index value of 135, the households in the Target Group have a 35% higher Debt to Disposable Income Ratio than households in all of Canada.
Financial and investment statistics relating to assets, liabilities, and income. This report shows the customer-weighted proportions of dollars per holder for WealthScapes variables.
There are six pages to this report. For this example, we will look at the "Assets - Savings & Real Estate" page, but the definitions apply to most pages.
% Hldr: The weighted proportion of households represented by the customer file who live within the Benchmark who hold the financial product.
$/Hldr: The customer weighted average value per holder.
Base % Hldr: Proportion of the households in the Benchmark who hold the financial product.
Base $/Hldr: The average dollar value of the financial product per household in the Benchmark who holds the financial product.
Index: % Hldr: ((%/Hldr ÷ Base %/Hldr) × 100) Measures if the customer-weighted proportion of households in the Benchmark is above or below average when compared to the total holder households in the Benchmark (average index = 100).
Index: $/Hldr: (($/Hldr ÷ Base $/Hldr) × 100) Measures if the customer-weighted average dollar value for the holding household in the Benchmark is above or below average when compared to the average dollar value of all the holder households in the Benchmark (average index = 100).
For example, 96.49% represents the weighted proportion of households represented by the customer file who live within the benchmark who are likely Chequing & Savings Account holders. Reporting a % Hldr index of 100, this indicates that the proportion of customer households who are Chequing & Savings Account holders is the same as holders in the benchmark of Canada. The Index $/Hldr measures the customer-weighted average values per holder of Chequing & Savings Accounts compared to the average dollar value of Chequing & Saving Accounts per holder in Canada (22% above average).
The "Financial Ratios" page of the report has different fields. Focus on the Ratio and Index columns. This will help provide context about the customer-weighted financial and investment statistics compared to a benchmark.
Real Estate Assets-Liquid Assets Ratio: A ratio of 2.10 means for every dollar of Liquid Assets in customer-weighted households, there is $2.10 of Real Estate Assets. This is compared to households in Canada, where for every dollar of Liquid Assets there is $1.53 of Real Estate Assets. With an Index value of 138, the customer-weighted households have a 38% higher Real Estate to Liquid Assets ratio than all households in Canada.