Claritas Consumer Profiles helps marketers better understand their customers for acquisition and retention programs, media strategy and channel management. It offers a comprehensive set of approximately 5,000 variables across 32 categories and is designed to help users reach consumers based on lifestyle, media exposure, product usage, consumption and purchasing behaviors-all through the lens of the PRIZM® Premier, P$YCLE® Premier and ConneXions® segmentation systems. Based on consumer behaviors captured nationwide, Consumer Profiles assigns a segmentation code to each respondent, enabling users to analyze the rich consumer behavioral information through the perspective of various segmentation systems.
Below are some additional resources linked for your reference: release notes, variables lists and variables change lists.
Additional Resources
Claritas Consumer Profiles - MRI Profile Categories Release Notes
Claritas Consumer Profiles - Nielsen Scarborough Categories Release Notes
Claritas Consumer Profiles - Television (Nielsen) Category Release Notes
PRIZM Premier - Claritas Consumer Profiles Variables List
PRIZM Premier - Claritas Consumer Profiles Variables Change List
P$YCLE Premier - Claritas Consumer Profiles Variables List
P$YCLE Premier - Claritas Consumer Profiles Variables Change List
ConneXions - Claritas Consumer Profiles Variables List
ConneXions - Claritas Consumer Profiles Variables Change List