Claritas Consumer Profiles

Claritas Consumer Profiles helps marketers better understand their customers for acquisition and retention programs, media strategy and channel management. It offers a comprehensive set of approximately 5,000 variables across 32 categories and is designed to help users reach consumers based on lifestyle, media exposure, product usage, consumption and purchasing behaviors-all through the lens of the PRIZM® Premier, P$YCLE® Premier and ConneXions® segmentation systems. Based on consumer behaviors captured nationwide, Consumer Profiles assigns a segmentation code to each respondent, enabling users to analyze the rich consumer behavioral information through the perspective of various segmentation systems.

Below are some additional resources linked for your reference: release notes, variable list and variable change list.

Additional Resources