Energy Behavior Track Profiles

Claritas Energy Behavior Track Profiles help you identify consumers based on various energy usage and conservation behaviors and beliefs. By using Claritas Energy Behavior Track Profiles to develop consumer groups, you should experience a greater return on investment for your marketing campaigns as well as increased usage of your various services and programs. Claritas Energy Behavior Track Profiles are created for the Claritas PRIZM® Premier segmentation system. A profile consists of a series of counts (one for each segment) that represents the base from which the behavior is drawn (e.g., total respondents) as well as a series of counts for those who exhibited the behavior. Some profiles may also represent consumption for the behavior across the segment, such as the monthly bill cost for electricity, gas and other fuel.

Below are some additional resources linked for your reference: release notes, variable list and variable changes list.

How-to-Read ENVISION Reports

Energy Behavior Track Profiles - Executive Target Group Report - Behavioral

Additional Resources

Energy Behavior Track Profiles Release Notes
PRIZM Premier - Energy Behavior Track Profiles Variables List
PRIZM Premier - Energy Behavior Track Profiles Variables Change List

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