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Claritas Pop-Facts

Claritas Pop-Facts® provides data in two databases: Premier and Advanced. Each consists of over 4,700 demographic variables based on the latest available U.S. census and American Community Survey (ACS) data, as well as many other industry-leading data sources. The latest edition provides 2022 estimates and 2027 projections, in addition to data from the 2000 and 2010 census years for current-year geographies.

Claritas Pop-Facts® Premier

Claritas Pop-Facts® Premier is the most robust database for understanding the demographic landscape of the U.S. It is based on the latest available U.S. census and American Community Survey (ACS) data, as well as many other industry-leading data sources.

Pop-Facts Premier presents more than 1,500 current year estimates across a broad set of demographic categories:

  • Population and Race
  • Housing and Household Composition
  • Affluence and Education
  • Employment and Occupation
  • Industry Measures: Media and Agency

Claritas Pop-Facts® Advanced

Claritas Pop-Facts® Advanced is used for applications that require very detailed demographic data. The data presents unique demographic dimensions, such as the ability to speak English by age, unmarried partners by sex of partner, and detailed Hispanic origin. Detailed income and age data are available to provide you with greater insights into your customers and trade areas.

Below you will find a video (9:46 mins) that covers product details, sources, methodology, applications, and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.

Following the video, there are some additional resources linked for your reference: release notes, variables list, methodology, and variables change lists.

Additional Resources

Pop-Facts Advanced Release Notes
Pop-Facts Advanced Variables List
Pop-Facts Advanced Variables Change List

Pop-Facts Premier Release Notes
Pop-Facts Premier Variables List
Pop-Facts Premier Variables Change List

Claritas Demographic Update Methodology

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