Claritas Pop-Facts® provides data in two databases: Premier and Advanced. Each consists of over 4,700 demographic variables based on the latest available U.S. census and American Community Survey (ACS) data and many other industry-leading data sources. The latest edition provides 2023 estimates and 2028 projections, in addition to data from the 2010 and 2020 census years for current-year geographies.
Claritas Pop-Facts® Premier
Claritas Pop-Facts® Premier is the most robust database for understanding the demographic landscape of the U.S. It is based on the latest available U.S. census and American Community Survey (ACS) data, as well as many other industry-leading data sources.
Pop-Facts Premier presents more than 1,500 current year estimates across a broad set of demographic categories:
- Population and Race
- Housing and Household Composition
- Affluence and Education
- Employment and Occupation
- Industry Measures: Media and Agency
Claritas Pop-Facts® Advanced
Claritas Pop-Facts® Advanced is used for applications that require very detailed demographic data. The data presents unique demographic dimensions, such as the ability to speak English by age, unmarried partners by sex of partner, and detailed Hispanic origin. Detailed income and age data are available to provide greater insights into your customers and trade areas.
The below video (9:46 mins) covers product details, sources, methodology, applications, and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.
Following the video, there are some additional resources linked for your reference: release notes, variable list, methodology, and variables change lists.
How-to-Read ENVISION Tutorials
- Pop-Facts - Trends Report - Demographics (opens in new tab)
- Pop-Facts - Executive Customer Report - Demographics (opens in new tab)
- Pop-Facts - Executive Trade Area Report - Demographics (opens in new tab)
- Highlights - Pop-Facts - Trade Area Report (opens in new tab)
- Pop-Facts Advanced Release Notes (opens in new tab)
- Pop-Facts Advanced Variables List (download)
- Pop-Facts Advanced Variables Change List (download)
- Pop-Facts Premier Release Notes (opens in new tab)
- Pop-Facts Premier Variables List (download)
- Pop-Facts Premier Variables Change List (download)
- Claritas Demographic Update Methodology (opens in new tab)