Claritas Pop-Facts® provides data in two databases: Premier and Advanced. Each consists of over 4,700 demographic variables based on the latest available U.S. census and American Community Survey (ACS) data and many other industry-leading data sources. The latest edition provides 2023 estimates and 2028 projections, in addition to data from the 2010 and 2020 census years for current-year geographies.
Claritas Pop-Facts® Premier
Claritas Pop-Facts® Premier provides demographic data based on the U.S. Census, American Community Survey (ACS), and other sources. There are several demographic characteristics included to help you know more about consumers. Pop-Facts® Premier provides current-year estimates and five-year projections. For this release, current-year and five-year refers to 2024 estimates and 2029 projections, respectively. The target date for estimates and projections is January 1 of the relevant year. The data set also includes 2010 and 2020 decennial census data for current-year geographies.
Pop-Facts® Premier presents current-year estimates across a broad set of demographic categories:
- Population and Race
- Housing and Household Composition
- Affluence and Education
- Employment and Occupation
- Industry Measures: Media and Agency
Claritas Pop-Facts® Advanced
Claritas Pop-Facts® Advanced provides demographic data based on the U.S. Census, American Community Survey (ACS), and other sources. There are several demographic characteristics included to help you know more about consumers. Pop-Facts® Advanced provides current-year estimates and five-year projections. For this release, current-year and five-year refers to 2024 estimates and 2029 projections, respectively. The target date for estimates and projections is January 1 of the relevant year. The database also includes 2010 and 2020 decennial census data for current-year geographies.