Claritas Pop-Facts

Claritas Pop-Facts® provides data in two databases: Premier and Advanced. Each consists of over 4,000 demographic variables based on USA Community Survey Data and the USA census.

Featuring current-year estimates and five-year projections, in addition to data from the 2000 and 2010 census years for current-year geographies. Variables are grouped into 30 categories such as population, race, housing, household composition, affluence, education, employment status, and occupation. The database can be used in census, postal, Designated Market Area and other geographic areas down to the block group level.

Below you will find a video (9:46 mins) that covers product details, sources, methodology, applications and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.

Following the video, there are some additional resources linked for your reference: release notes, variables list, methodology and variables change lists.

Additional Resources:
Pop-Facts Advanced Release Notes
Pop-Facts Advanced Variables List
Pop-Facts Advanced Variables Change List
Claritas Demographic Update Methodology
Pop-Facts Premier Release Notes
Pop-Facts Premier Variables List
Pop-Facts Premier Variables Change List

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