Claritas Pop-Facts® provides data in two databases: Premier and Advanced. Each consists of over 4,700 demographic variables based on the latest available U.S. census and American Community Survey (ACS) data and many other industry-leading data sources. The latest edition provides 2023 estimates and 2028 projections, in addition to data from the 2010 and 2020 census years for current-year geographies.
Claritas Pop-Facts® Premier
Claritas Pop-Facts® Premier provides demographic data based on the U.S. Census, American Community Survey (ACS), and other sources. There are several demographic characteristics included to help you know more about consumers. Pop-Facts® Premier provides current-year estimates and five-year projections. For this release, current-year and five-year refers to 2024 estimates and 2029 projections, respectively. The target date for estimates and projections is January 1 of the relevant year. The data set also includes 2010 and 2020 decennial census data for current-year geographies.
Pop-Facts® Premier presents current-year estimates across a broad set of demographic categories:
- Population and Race
- Housing and Household Composition
- Affluence and Education
- Employment and Occupation
- Industry Measures: Media and Agency
Claritas Pop-Facts® Advanced
Claritas Pop-Facts® Advanced provides demographic data based on the U.S. Census, American Community Survey (ACS), and other sources. There are several demographic characteristics included to help you know more about consumers. Pop-Facts® Advanced provides current-year estimates and five-year projections. For this release, current-year and five-year refers to 2024 estimates and 2029 projections, respectively. The target date for estimates and projections is January 1 of the relevant year. The database also includes 2010 and 2020 decennial census data for current-year geographies.
The below video (9:46 mins) covers product details, sources, methodology, applications, and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.
Following the video, there are some additional resources linked for your reference: release notes, variable list, methodology, and variables change lists.