P$YCLE Premier® represents the next generation of P$YCLE, it is a household segmentation system that groups consumers into 60 segments. It is based on income-producing assets and a wide variety of financial and investment behaviors; the segments are further classified into 12 lifestage groups. Designed for marketers of financial services and luxury goods, P$YCLE Premier is used in a variety of applications, including site analytics, customer acquisition, retention and cross-sell programs, media planning and messaging. With links to supplementary market research and third-party data, P$YCLE Premier gives users access to a wealth of research that can help pinpoint the products and services that their customers are most likely to be receptive to.
Below, you will find some additional resources linked for your reference: release notes and variable list.