P$YCLE Premier

P$YCLE Premier® represents the next generation of P$YCLE, it is a household segmentation system that groups consumers into 60 segments. It is based on income-producing assets and a wide variety of financial and investment behaviors; the segments are further classified into 12 lifestage groups. Designed for marketers of financial services and luxury goods, P$YCLE Premier is used in a variety of applications, including site analytics, customer acquisition, retention and cross-sell programs, media planning and messaging. With links to supplementary market research and third-party data, P$YCLE Premier gives users access to a wealth of research that can help pinpoint the products and services that their customers are most likely to be receptive to.

Below are some additional resources linked for your reference: release notes and variable list.

Additional Resources