P$YCLE Premier

P$YCLE Premier® represents the next generation of P$YCLE, it is a household segmentation system that groups consumers into 60 segments. It is based on income-producing assets and a wide variety of financial and investment behaviors; the segments are further classified into 12 lifestage groups. Designed for marketers of financial services and luxury goods, P$YCLE Premier is used in a variety of applications, including site analytics, customer acquisition, retention and cross-sell programs, media planning and messaging. With links to supplementary market research and third-party data, P$YCLE Premier gives users access to a wealth of research that can help pinpoint the products and services that their customers are most likely to be receptive to.

Below, you will find some additional resources linked for your reference: release notes and variable list.

Additional P$YCLE Premier Resources:
P$YCLE Premier ZIP+4 Directories Release Notes
P$YCLE Premier CY FY Distributions Release Notes
P$YCLE Premier CY FY Variables List
P$YCLE Premier Lifestage Storyboards
P$YCLE Premier Segment Storyboards
P$YCLE Premier Segment Details
P$YCLE Premier Segment Narratives
P$YCLE Premier Segment Descriptors Release Notes
P$YCLE Premier Master Demographic Spreadsheet
P$YCLE Premier Methodology

 

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