P$YCLE Premier

P$YCLE® Premier represents the next generation of P$YCLE. This segmentation system, created specifically for financial marketers, classifies every U.S. household into one of 60 consumer segments based in part on the income producing assets (IPA) of that household. P$YCLE Premier offers an extensive set of ancillary databases and links to third-party data. This allows marketers to use data outside of their own customer files to pinpoint products and services that their best customers are most likely to use, as well as locate their best customers on the ground. 

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Additional Resources