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Workplace PRIZM® Premier

Workplace PRIZM® Premier is useful for marketers, planners and executives to understand the demand of workers-who they are, where they work, what they like and how best to reach them. Using the same 68 consumer segments as Claritas PRIZM® Premier, Workplace PRIZM Premier tracks the adult residential population of every census tract by employment. Based on an estimate using tract-to-tract commuting data from the USA Census Bureau, the database covers private-sector workers, public sector workers, 9-to-5 workers and shift workers.

Below are some additional resources linked for your reference: release notes and variables list.

Additional Resources

Workplace PRIZM® Premier Distributions Release Notes
Workplace PRIZM® Premier Distributions Variables List

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