Workplace PRIZM Premier

Workplace PRIZM Premier is useful for marketers, planners and executives to understand the demand of workers-who they are, where they work, what they like and how best to reach them. Using the same 68 consumer segments as Claritas PRIZM® Premier, Workplace PRIZM Premier tracks the adult residential population of every census tract by employment. Based on an estimate using tract-to-tract commuting data from the U.S. Census Bureau, the database covers private sector workers, public sector workers, 9-to-5 workers and shift workers.

Below, you will find some additional resources linked for your reference: release notes and variable list.

Additional Resources:
Workplace PRIZM Premier Distributions Release Notes
Workplace PRIZM Premier Distributions Variables List

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