ConneXions

ConneXions® allows organizations such as communications service providers, consumer durables manufacturers and technology companies to respond to emerging market forces and changing needs by providing greater differentiation among consumer segments. The database features 53 segments based on the technology and communications purchase and usage preferences of a household according to the Claritas Technology Behavior Track survey; the segments are further classified into 10 lifestage groups. Developed from various consumer behavior sources, ConneXions provides household product usage and expenditure data, customer satisfaction ratings, purchase intent and switching behavior

Below, you will find some additional resources linked for your reference: release notes, variables list, storyboards, segment details, segment narratives, master demographic spreadsheet and methodology.

Additional Resources:
ConneXions ZIP+4 Directories Release Notes
ConneXions CY FY Distributions Release Notes
ConneXions CY FY Distributions Variables List
ConneXions Lifestage Group Storyboards
ConneXions Segment Storyboards
ConneXions Segment Details
ConneXions Segment Narratives
ConneXions Segment Descriptors Release Notes
ConneXions Master Demographic Spreadsheet
ConneXions Methodology

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