MobileScapes is the most comprehensive and up-to-date mobile movement database for marketing, planning, and business applications in Canada. These data, linked to Environics Analytics' demographic, segmentation, financial, behavioural, and psychographic consumer information, provide timely insights into the ongoing changes in the movement and behaviour of Canadians. Within ENVISION, users can define a geofence of interest or select one of over 100,000 pre-defined geofences from our Geofence Library. The MobileScapes database is updated daily.
Our data sources provide mobile movement data that is de-identified (removing any personally identifiable information to prevent re-identification), and received via permission-based, location-enabled apps. The mobile movement data are then used as inputs to models that normalize and weight to the general population by using best practices, external controls, and advanced modelling techniques. The models combine these summarized and de-identified movement data with other EA databases to create aggregated estimates of movement patterns.
MobileScapes offers several options to access the mobile movement data. MobileScapes Plus offers mobile movement data via APIs which can be used to configure and automate standard delivery of daily, weekly or monthly data extracts. For ENVISION users, MobileScapes ENVISION provides data extract tools and trend report tools for analyzing mobile movement data through the lens of Environics Analytics databases, such as DemoStats opens in new window and PRIZM opens in new window .
Watch the below video (2:06) for a demo of our most up-to-date MobileScapes functionality.
Below you will find additional resources for reference: release notes, variables list, FAQs, and glossary.