Administered by Statistics Canada, the Canadian Community Health Survey (CCHS) collects detailed information on the health status of Canadians. CommunityHealth takes the latest available survey data and provides marketers with 491 variables to better understand and target Canadians based on health-related topics, including their ailments, health care utilization, self-esteem, body mass index and fitness level. The data were collected from 113,289 respondents, aged 12 and older, from households across all provinces and territories. While the majority of CommunityHealth variables use household population aged 12+ as a base, it is only one of six different bases that are tailored to each variable. For example, chronic obstructive pulmonary disease (COPD) is based to household population aged 35+.

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