VaccinePlus is a health data product that provides insights into how Canadians perceive and engage with vaccinations as part of their overall health. It captures attitudes, confidence levels, and behavioural patterns related to vaccines, enabling public health professionals to design more effective communication strategies and interventions.
The data is sourced from a national survey conducted by Caddle Inc., a loyalty-based insights collection platform, with responses from nearly 20,000 Canadian panelists in June 2025.
What's New?
The 2026 release of VaccinePlus introduces several updates that enhance the depth and usability of the database. This year's enhancements include new variables that capture:
- an expanded set of medical conditions
- additional reasons for not vaccinating against RSV and pneumonia
- a large new category on GLP-1, covering usage, purpose of use, lifestyle impact, likelihood to start and factors preventing usage
These updates enable more targeted analysis of vaccine-related behaviours and public health outreach strategies.
Additional Resources