Lesson 4: Mapping Segments and Target Groups

ENVISION’s mapping capability has impressive features that allow you to quickly and easily create a map that displays Segments or Target Groups. Add value to the Target Group reports created in ENVISION with an accompanying map to identify markets with your key Target Segments.

This lesson uses the PRIZM segmentation system, however, Segment maps can be created using other Environics Analytics Segmentation systems in Canada and Claritas segmentation systems in the USA.

Here is a sample of the type of map you can create from this lesson:

Target group mapping example

1. Watch the Mapping Segments Lesson Video

Below, you will find an overview video (2:07) that covers segment, target group and target set mapping capabilities.

2. Complete

You are now familiar with Mapping Segments and Target Groups in ENVISION.

Additional Resources

WalkMe Throughs (this will open ENVISION and require you to log in)

Create a Top Segments Map opens in new window

Create a Target Set Map opens in new window

ENVISION Tutorials (step-by-step guides hosted here on our Community)

Mapping Segments opens in new window

Mapping Glossary opens in new window

Learn about specific map design features in ENVISION.

You can now move on to Lesson 5: Mapping Trade Areas.

Or return to the outline to select another lesson.