Lesson 4: Mapping Segments and Target Groups

ENVISION’s mapping capability has impressive features that allow you to quickly and easily create a map that displays Segments or Target Groups. Add value to the Target Group reports created in ENVISION with an accompanying map to identify markets with your key Target Segments.

This lesson uses the PRIZM segmentation system, however, Segment maps can be created using other Environics Analytics Segmentation systems in Canada and Claritas segmentation systems in the USA.

Here is a sample of the type of map you can create from this lesson:



1. Watch the Mapping Segments Lesson Video

Below, you will find an overview video (2:07) that covers segment, target group and target set mapping capabilities.


2. Complete

You are now familiar with Mapping Segments and Target Groups in ENVISION

Additional Resources:

Walk-Throughs (this will open ENVISION and require you to log in)

Create a Top Segments Map 

Create a Target Set Map 

QuickStarts (step-by-step guides hosted here on our Community)

Mapping Segments

Customizing Thematic Map Range Labels

Advanced Mapping Options


You can now move on to Lesson 5: Mapping Trade Areas

Or return to the outline to select another lesson.

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