Using the ClickScapes Trends Tool

ClickScapes captures weekly and monthly web visit browsing behaviours of Canadian consumers across a broad cross-section of mobile applications, individual websites, companies and interest categories. ClickScapes can be used to develop a better understanding of website visitors and to differentiate between web browsing behaviours at home versus away to increase the effectiveness of advertising spend. Users can leverage weekly data to perform campaign response analysis or monthly data to assess seasonality impacts on visitor levels. In addition to monitoring weekly visitors, users can identify emerging trends by tracking interest categories across several weekly or monthly time periods. ClickScapes Trends is updated on a monthly basis which allows users to identify and react to emerging trends in web behaviour.

Use the WalkMe Through below as an on-screen, step-by-step guide for the tool in ENVISION, or refer to the steps below in this article.

WalkMe Through

Inputs Required:


  1. Begin by launching the ClickScapes Trends tool.

    ClickScapes Trends tool icon
  2. Select one or more Areas of Interest by clicking the checkmark next to the name of the area. The checkmark should be green once selected. 

    Select a trade area of interest
  3. In the dropdown menu, select ClickScapes - Weeks or ClickScapes - Months.

    Select weeks or months
  4. The ClickScapes data is divided by Home Internet and Mobile Network to reflect the source of the web behaviour data. Select one or multiple variables from the list.

    Select variables from the list

    Note:
    • Tier 1 Interest Categories: Groupings of URLs by high-level category. Websites, apps and companies are organized by Tier 1 Interest Categories in ENVISION however, websites and apps can belong to more than one interest category. Tier 1 Interest Category variables allow you to analyze categorical web behaviour trends for a set of related apps and websites.
    • Tier 2 Interest Categories: Groupings of URLs by a more specific categorization than Tier 1. All Tier 2 interest categories nest within a Tier 1 Interest Category.Tier 2 Interest Category variables allow you to analyze a more granular grouping of related apps and websites.
  5. Select a time period. Multiple months or weeks can be selected and will be displayed above the calender.

    Select a time period

    Note:
    • Home Internet web behaviour is available in ClickScapes starting from August 2020 (Week 31) onwards. Mobile Network web behaviour is available starting from January 2019 onwards.
  6. Click Create Report. The report can be found on the Results page.

    Click create report

Please review the How-to-Read ClickScapes Trends (opens in new tab) Tool document to help you interpret the dashboard report.

Visit the ClickScapes (opens in new tab) data page for more information.