ClickScapes captures visitors and visits to individual mobile apps and websites to provide a new view of Canadians' digital behaviour. The data are categorized by organizations and interests, such as travel, financial planning, education, shopping, and more. ClickScapes offers weekly information to keep you abreast of digital trends and campaign effectiveness.
The database is built using aggregated and de-identified data from mobile and home internet web behaviours, demographics from EA’s DemoStats product, PRIZM segmentation and EA models. ClickScapes is “Big Data” harnessed and normalised using benchmarking data, AI and data science best practices. The result is consistent, reliable and local trend information.
The database is available at two levels of insights: ClickScapes and ClickScapes Trends, which differ in how frequently they are updated.
You can now access ClickScapes in ENVISION and PowerBI.
ClickScapes
- Unique visitors and visit days metrics are available for each web behaviour variable
- Historical data available from January 2022
- Available for quarterly and yearly time periods
- Updated annually
ClickScapes Trends
- Includes everything from the ClickScapes dataset
- Available for weekly and monthly time periods
- Updated monthly
What's New?
ClickScapes 2025 introduces several enhancements to improve how our users interact with the data. This release includes new health websites, such as cancer.ca and mscanada.ca, sports betting websites, such as fanduel.ca, and more. Data for these new additions is available from 2024 onward.
The Tier 2 Interest Categories have been expanded with new categories such as Ads & Marketing, Medical Conditions, Mass Merch, Luxury Goods, and many more, reflecting evolving consumer behaviours and market trends.
Additionally, we've undertaken a comprehensive recategorization of thousands of websites, refining their classification to better align with user intent and content type. We’ve removed the Unassigned category, moving those variables into more fitting categories.
To see all additions and the new categorization, refer to the 2025 Variable List.
Variables
Variable Type |
Entity Count |
| Websites | 11,696 |
| Apps | 763 |
| Companies | 222 |
| Interest Categories – Tier 1 | 25 |
| Interest Categories – Tier 2 | 251 |