Using MobileScapes Trend Tools

Use the MobileScapes Trend tools to analyze consumption rates, variables, or segments using MobileScapes Data Extracts to create a trend report for two separate periods. These reports can be used to compare segments within a defined area for a time series analysis.

Inputs Required for the MobileScapes Trend Tools:

• Two MobileScapes Data Extracts
  • Using MobileScapes Data Extract Tool (US) opens in new window
  • Using MobileScapes Data Extract Tool (Canada) opens in new window
• Note: These extracts must use the same geofence definition but run for different time periods. Typically, one data extract represents the current period while the other is for an earlier time period.

Follow instructions on how to use each tool:

• MobileScapes Trends - Consumption Tool
• MobileScapes Trends - Variable Tool
• MobileScapes Trends - Profile Tool

Using the MobileScapes Trend - Consumption Tool

Use the WalkMe Through below as a step-by-step guide in ENVISION. Note: You must be logged in to your ENVISION account to use the WalkMe Through. 

MobileScapes Trend - Consumption WalkMe Through 

1. Launch the MobileScapes Trend - Consumption tool.
   
   
2. Select a MobileScapes data extract (Geofence) that you would like to analyze by clicking the checkmark next to it .
   
   
3. You can turn the Filter switch ON to apply filters to your report. Choose from existing filters or create a new one. If your MobileScapes data extract was built with a single geofence (Aggregate analysis type), there is no need to apply filters. If your extract was built using multiple geofences (Individual analysis type), apply filters as desired. This can help you dig deeper into your analysis and identify certain visits or visitors. 
   
   Note: Individual analysis creates separate polygons for each geofence. MobileScapes Trend can only analyze one polygon; the filter is used to isolate a single polygon from the multiple polygons in the extract. MobileScapes extracts built using the Aggregate analysis type cannot be filtered on the geofence name. Please see Creating and Editing Custom Filters opens in new window for more information.
   
   
4. Select a Benchmark. This must use a MobileScapes data extract created using the same geofence selected in step 2 but for an earlier time period. Select the appropriate Benchmark by clicking the checkmark next to it .
   
   
5. If you applied filters in the previous step, it is important that you turn the filter switch ON and use the same filters for the Benchmark. If your MobileScapes data extract was built with a single geofence (Aggregate analysis type), there is no need to apply filters. If your extract was built using multiple geofences (Individual analysis type), apply filters as desired. This can help you dig deeper into your analysis and identify certain visits or visitors. 
   
   Note: Individual analysis creates separate polygons for each geofence. MobileScapes Trend can only analyze one polygon, the filter is used to isolate a single polygon from the multiple polygons in the extract. MobileScapes extracts built using the Aggregate analysis type cannot be filtered on the geofence name. Please see Creating and Editing Custom Filters opens in new window for more information. 
   
   
6. In the Select Variables section, use the drop-down button to select a data source. Alternatively, you can search for variables by using the search bar.
   
   
7. Click the check box(es) next to the consumption variable(s) that you would like to include in your report.
   
   
8. Use the drop-down button to select the customer level; you can analyze Visits or Visitors. Ensure your selection correlates to the previously selected MobileScapes data extract (Geofence) and Benchmark.
   
   
   • (Daily) Visits: The number of times the visitor entered the Geofence, no matter how many visitors make up those visits. Visits are represented as an estimated Household Population 15+ weight. They filter out multiple visits to give a true indication of the unique Household Population 15+ identified within the Geofence over the time period selected.
   • (Unique) Visitors:The number of distinct and unique visitors that entered the Geofence in the requested time range, regardless of how often they visit. Visitors are represented as an estimated Household Population 15+ weight. They can be thought of as total foot traffic for the Geofence over the time period selected.
9. Once you have made your selection, click Create Report.
   
   

You will see a notification in the bottom-right corner indicating that your report is being created. Navigate to the Results page to access your report. 

Using the MobileScapes Trend - Variables Tool

Use the WalkMe Through below as a step-by-step guide in ENVISION. Note: You must be logged in to your ENVISION account to use the WalkMe Through. 

MobileScapes Trend - Variable WalkMe Through

1. Launch the MobileScapes Trend - Variables tool.
   
   
2. Select a MobileScapes data extract (Geofence) that you would like to analyze by clicking the checkmark next to it. . 
   
   
3. You can turn the Filter switch ON to apply filters to your report. Choose from existing filters or create a new one. If your MobileScapes data extract was built with a single geofence (Aggregate analysis type), there is no need to apply filters. If your extract was built using multiple geofences (Individual analysis type), apply filters as desired. This can help you dig deeper into your analysis and identify certain visits or visitors. 
   
   Note: Individual analysis creates separate polygons for each geofence. MobileScapes Trend can only analyze one polygon, the filter is used to isolate a single polygon from the multiple polygons in the extract. MobileScapes extracts built using the Aggregate analysis type cannot be filtered on the geofence name. Please see Creating and Editing Custom Filters opens in new window for more information. 
   
   
4. Select a Benchmark. This must use a MobileScapes data extract created using the same geofence selected in step 2 but for an earlier time period. Select the appropriate Benchmark by clicking the checkmark next to it .
   
   
5. If you applied filters in the previous step, it is important that you turn the filter switch ON and apply the same filters for the Benchmark. If your MobileScapes data extract was built with a single geofence (Aggregate analysis type), there is no need to apply filters. If your extract was built using multiple geofences (Individual analysis type), apply filters as desired. This can help you dig deeper into your analysis and identify certain visits or visitors. 
   
   Note: Individual analysis creates separate polygons for each geofence. MobileScapes Trend can only analyze one polygon, the filter is used to isolate a single polygon from the multiple polygons in the extract. MobileScapes extracts built using the Aggregate analysis type cannot be filtered on the geofence name. Please see Creating and Editing Custom Filters opens in new window for more information. 
   
   
6. In the Select Variables section, use the drop-down button to select a data source. Alternatively, you can search for variables by using the search bar.
   
   
7. Click the check box next to the variables that you would like to include in your report.
   
   
8. Use the drop-down button to select the customer level, you can analyze Visits or Visitors. Ensure that your selection correlates to the previously selected MobileScapes data extract (Geofence) and Benchmark.
   
   
   • (Daily) Visits: The number of times the visitor entered the Geofence, no matter how many visitors make up those visits. Visits are represented as an estimated Household Population 15+ weight. They filter out multiple visits to give a true indication of the unique Household Population 15+ identified within the Geofence over the time period selected.
   • (Unique) Visitors: The number of distinct and unique visitors that entered the Geofence in the requested time range, regardless of how often they visit. Visitors are represented as an estimated Household Population 15+ weight. They can be thought of as total foot traffic for the Geofence over the time period selected.
9. Once you have made your selection, click Create Report. 
   
   

You will see a notification in the bottom-right corner indicating that your report is being created. Navigate to the Results page to access your report. 

Using the MobileScapes Trend - Profile Tool

Use the WalkMe Through below as a step-by-step guide in ENVISION. Note: You must be logged in to your ENVISION account to use the WalkMe Through. 

MobileScapes Trend - Profile WalkMe Through

1. Launch the MobileScapes Trend - Profile tool.
   
   
2. Select a MobileScapes data extract (Geofence) that you would like to analyze by clicking the checkmark next to it .
   
   
3. You can turn the Filter switch ON to apply filters to your report. Choose from existing filters or create a new one. If your MobileScapes data extract was built with a single geofence (Aggregate analysis type), there is no need to apply filters. If your extract was built using multiple geofences (Individual analysis type), apply filters as desired. This can help you dig deeper into your analysis and identify certain visits or visitors. 
   
   Note: Individual analysis creates separate polygons for each geofence. MobileScapes Trend can only analyze one polygon, the filter is used to isolate a single polygon from the multiple polygons in the extract. MobileScapes extracts built using the Aggregate analysis type cannot be filtered on the geofence name. Please see Creating and Editing Custom Filters opens in new window for more information. 
   
   
4. Select a Benchmark. This must use a MobileScapes data extract created using the same geofence selected in step 2 but for an earlier time period. Select the appropriate Benchmark by clicking the checkmark next to it .
   
   
5. If you applied filters in the previous step, it is important that you turn the filter switch ON and apply the same filters for the Benchmark. If your MobileScapes data extract was built with a single geofence (Aggregate analysis type), there is no need to apply filters. If your extract was built using multiple geofences (Individual analysis type), apply filters as desired. This can help you dig deeper into your analysis and identify certain visits or visitors. 
   
   Note: Individual analysis creates separate polygons for each geofence. MobileScapes Trend can only analyze one polygon, the filter is used to isolate a single polygon from the multiple polygons in the extract. MobileScapes extracts built using the Aggregate analysis type cannot be filtered on the geofence name. Please see Creating and Editing Custom Filters opens in new window for more information. 
   
   
6. Use the drop-down button to select the customer level, you can analyze Visits or Visitors. Ensure that your selection correlates to the previously selected MobileScapes data extract (Geofence) and Benchmark.
   
   
   • (Daily) Visits: The number of times the visitor entered the Geofence, no matter how many visitors make up those visits. Visits are represented as an estimated Household Population 15+ weight. They filter out multiple visits to give a true indication of the unique Household Population 15+ identified within the Geofence over the time period selected.
   • (Unique) Visitors: The number of distinct and unique visitors that entered the Geofence in the requested time range, regardless of how often they visit. Visitors are represented as an estimated Household Population 15+ weight. They can be thought of as total foot traffic for the Geofence over the time period selected.
7. Once you have made your selection, click Create Report.
   
   

You will see a notification in the bottom-right corner indicating that your report is being created. Navigate to the Results page to access your report. 

Learn more about interpreting your MobileScapes Trend report opens in new window.