SPOTLIGHT
Within the SPOTLIGHT Knowledge Base, you will find a number of resources to support your use of SPOTLIGHT. Please use our QuickStart and How-to-Read sections for steps on how to run SPOTLIGHT tools and interpret the results. Our SPOTLIGHT FAQ section contains common questions about certain SPOTLIGHT functionality.
How-to-Read Documents
- SPOTLIGHT - How to Read a Trends Tabular Report
- SPOTLIGHT - How to Read a Standard Tabular Report
- SPOTLIGHT - How to Read a Profile or Segment Distribution Report
- SPOTLIGHT - How to Read a Cross-Tab Tabular Report
- SPOTLIGHT - How to Read a Retail Market Power Report
- SPOTLIGHT - How to Read a Consumer Buying Power Report