SPOTLIGHT Knowledge Base
Within the SPOTLIGHT Knowledge Base, you will find a number of resources to support your use of SPOTLIGHT. Please use our QuickStart and How-to-Read sections for steps on how to run SPOTLIGHT tools and interpret the results. Our SPOTLIGHT FAQ section contains common questions about certain SPOTLIGHT functionality.
QuickStart Documents
- SPOTLIGHT QuickStart: Getting Started
- SPOTLIGHT QuickStart: Download and Print Reports to PDF or Excel
- SPOTLIGHT QuickStart: Import a list of Coordinates
- SPOTLIGHT QuickStart: Import and Geocode a List of Addresses
- SPOTLIGHT QuickStart: Import a List of Geographic Codes
- SPOTLIGHT QuickStart: Import Spatial Files
How-to-Read Documents
- How to Read a Trends Tabular Report in SPOTLIGHT
- How to Read a Standard Tabular Report in SPOTLIGHT
- How to Read a Profile or Segment Distribution Report in SPOTLIGHT
- How to Read a Retail Market Power Report in SPOTLIGHT
- How to Read a Consumer Buying Power Report in SPOTLIGHT
- How to Read a Financial CLOUT Report in SPOTLIGHT
Videos
SPOTLIGHT FAQs
- Why isn't my ZIP Code being recognized?
- How do I turn on road labels?
- How do I create a trade area from the overlap of two other areas?
- Why did the polygon I create disappear?
- How do I create standard geography trade areas?
- How do I recreate a deleted area?