Businesses is a comprehensive database of more than 17 million U.S. business locations. It contains firmographic data, such as the number of employees and annual sales for a given business, as well as the applicable NAICS (North American Industry Classification System) codes. The database is created from publicly available data sources such as Yellow Pages listings and business filings. Business records in the Businesses product have been verified by infogroup through various methods, including a telephone verification process.
Businesses can help you assess the competitive landscape by identifying your competitor’s locations and their estimated sales. Businesses data can be viewed through a Location Lists (opens in new tab) report or using the mapping tools in ENVISION.
The database enables you to focus on specific businesses you want to analyze by two-, three-, four- and six-digit NAICS codes. The database also offers an eight-digit NAICS-based code for any area in the United States. Although the official NAICS classification system uses six-digit codes at the most granular level, Data Axle creates an eight-digit NAICS to describe the focus of each business. Reports are available for any standard geography-level in ENVISION, as well as any custom trade area, including drive time and radii.
The mapping feature in ENVISION will allow you to insert logos to your maps to make them easier to visualize. The points are also interactive; clicking on a location will reveal an expanded window that displays additional information about that business. Using the Business Locations List tool users can also zero in on specific businesses, such as Retail Stores, NAICS 44 and 45, by adding them to an ENVISION map for analysis.
Below you will find a summary video (3:26) that covers product details, geographies, sources, methodology, applications, and key questions about this product. This video will provide you with an overview and give you an idea of its application.
Following the video, you will find some additional resources linked for your reference: release notes, variable list, metadata, and other documents.
- Businesses Release Notes - ENVISION (opens in new tab)
- Businesses Release Notes - Data Delivery (opens in new tab)
- Businesses Variables List (download)
- Businesses Mapping Package - Metadata (download)
- Businesses Modeling Package - Metadata (download)
- Businesses Mailing Package - Metadata (download)
- NAICS Codes and Descriptions (download)
- SIC to NAICS Codes Lookup (download)