DaytimePop is our authoritative estimate of the population that is reachable in any geographic area during daytime hours. The database, which consists of 10 variables, provides a breakdown of populations at home and at work, as opposed to census data that captures only an area's nighttime population. DaytimePop is critical for strategic planners, marketers, and executives to understand the daytime demand, customer traffic, and population in their trade areas. All DaytimePop counts are based on our DemoStats and Businesses databases, as well as other reliable sources.
