Planners, marketers and executives use DaytimePop to gain a deeper understanding of the daytime demand, customer traffic and population within their trade areas and target markets. This database is our authoritative estimate of the population that is reachable in any geographic area during daytime hours. It provides a breakdown of populations at home and at work, as opposed to census data that captures an area's nighttime population. The DaytimePop counts are based on DemoStats and Businesses databases, as well as other reliable sources.
Below you will find a short video that covers product details, sources, methodology, applications and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.
Following the video, there are some additional resources linked for your reference: release notes, variable list and metadata.
Additional Resources
DaytimePop Release Notes
DaytimePop Variable List
DaytimePop Metadata
FAQ
What are the more detailed definitions of the DaytimePop variables?
| Code | Variable Name | Definition |
| ECYTOTPOPD | Total Household Pop. | Total estimated household population excluding group quarters population (e.g. military establishments) |
| ECYDAYPOP | Total Daytime Pop. | Total estimated population during working hours |
| ECYHOMEPOP | Total Daytime Pop. at Home | Total estimated population at home during working hours |
| ECYHOM014 | Total Daytime Pop. at Home Aged 0-14 | Total estimated population at home during working hours by age |
| ECYHOM1564 | Total Daytime Pop. at Home Aged 15-64 | |
| ECYHOM65P | Total Daytime Pop. at Home Aged 65+ | |
| ECYWORKPOP | Total Daytime Pop. at Work | Total estimated population during working hours |
| ECYWKPUSP | Total Daytime Pop. at Work at Usual Place | Total estimated population during working hours at an office or business location |
| ECYWKPMOB | Total Daytime Pop. at Work Mobile | Total estimated population during working hours that travel (e.g. traveling salesperson, someone who does HVAC installations, someone who drives for a living, etc.) |
| ECYWKPHOM | Total Daytime Pop. at Work at Home | Total estimated population during working hours that work from home/remote employee |