MoverStats estimates residential moves within Canada every quarter, allowing you to have a more up-to-date view of changing Canadian neighbourhoods. It measures the number of people and households moving in and moving out of each census dissemination area (DA) along with selected demographics and a PRIZM® profile of movers at their destination based on their origin. MoverStats estimates are built using privacy-compliant, mobile movement data that capture changes in nighttime location in combination with Environics Analytics’ DemoStats database and PRIZM® segmentation system. These data are then used as inputs to models, which create estimates that represent the residential population. Access MoverStats in ENVISION to leverage easy-to-use reporting on the geographies you define or as a flat file to add these data to your existing tools.
Distinct counts of movers into or out of a standard geography and other custom analysis types are available as custom projects. Please reach out to your account representative for more information.
What's New
MoverStats 2025 incorporates enhancements to six key data sources, aligning with the recent updates to DemoStats and PRIZM introduced earlier this year. As part of this refresh, there may be some geographic shifts in how Dissemination Areas are defined, which may result in minor adjustments to data weighting. PRIZM segment assignments also shifted slightly due to this updated geography. Collectively, these updates ensure that MoverStats remains a reliable and up-to-date reflection of current population movement patterns.
Below are documentation and additional resources linked for reference.