MoverStats estimates residential moves within Canada every quarter, allowing you to maintain a more up to date view of changing Canadian neighbourhoods. It measures the number of people and households moving in and out of each census dissemination area (DA), along with selected demographics and a PRIZM® profile of movers at their destination, based on their origin.
MoverStats estimates are built using privacy compliant mobile movement data that capture changes in nighttime location, in combination with Environics Analytics’ DemoStats data and PRIZM® segmentation system. We work exclusively with trusted data who meet our strict privacy, security and ethical standards. This is supported by rigorous assessments to ensure lawful collection, use and disclosure, along with transparency and compliance with applicable privacy laws and best practices. Our technology and processing environment are further supported by independent, third party security certifications ensuring strong protections for data at every stage.
These data are then used as inputs to models that create estimates representing the residential population. Access MoverStats in ENVISION to leverage easy to use reporting for the geographies you define, or as a flat file to integrate into your existing tools.
Distinct counts of movers into or out of a standard geography, as well as other custom analysis types, are available as custom projects. Please reach out to your account representative for more information.