PRIZM® Premier

PRIZM® Premier, Claritas’ flagship segmentation system, classifies every U.S. household into one of 68 consumer segments based on household preferences for a broad range of products and behaviors. PRIZM® Premier offers an extensive set of supplementary market research databases and links to third-party data. This allows marketers access to a wealth of research, which can be used to pinpoint the products and services that their best customers are most likely to use. It is the wide scope of PRIZM® Premier external links that allows marketers to construct a portrait of their customers, answering these important questions:

  • Who are my ideal customers?
  • What are they like?
  • Where can I find them?
  • How can I best reach them?

Below you will find a video (12:03 mins) that covers product details, sources, methodology, applications and key questions about this product. Watching this video will provide you with an overview of the product and give you some ideas for how it can be used in your own work.

Following the video, there are some additional resources linked for your reference.

How-to-Read ENVISION Reports


Additional Resources