PRIZM® Premier, Claritas’ flagship segmentation system, classifies every U.S. household into one of 68 consumer segments based on household preferences for a broad range of products and behaviors. PRIZM® Premier offers an extensive set of supplementary market research databases and links to third-party data. This allows marketers access to a wealth of research, which can be used to pinpoint the products and services that their best customers are most likely to use. It is the wide scope of PRIZM® Premier external links that allows marketers to construct a portrait of their customers, answering these important questions:
- Who are my ideal customers?
- What are they like?
- Where can I find them?
- How can I best reach them?