Lesson 2: MobileScapes Trend Tools

ENVISION offers four MobileScapes Trend Tools for Canadian Workspaces. These reports allow you to compare two separate time periods of MobileScapes Data Extracts to create a trend analysis.

1. Make sure your MobileScapes Data Extracts are completed

i. Check in ENVISION in the My Data > Customers screen for your MobileScapes Data Extracts

Note: You will need two (2) MobileScapes Data Extracts of the same geofence from two different time periods to generate these reports

ii. Once your extracts are completed, you are ready to run your MobileScapes Trend Reports

                                                                                                                                                                        

2. Run your MobileScapes Trends reports

iii. MobileScapes Trends reports are currently available for four Canadian datasets.

DemoStats

Canada's most up-to-date demographic database features variables--including both averages and distributions--on population, family structure, household size and type, ethnic diversity, labour force participation and income.

Run a DemoStats - MobileScapes Trend report

How to Read a DemoStats - MobileScapes Trend report

Learn more at the DemoStats Product Page

 

PRIZM

Canada’s leading segmentation system for understanding customers and markets features 67 segments that capture current demographics, lifestyles and values in Canada. Developed using dozens of authoritative data sources, PRIZM gives you access to over 30,000 data points and can be combined with your own customer data.

Run a PRIZM - MobileScapes Trend report

How to Read a PRIZM - MobileScapes Trend report

Learn more at the PRIZM Product Page

 

WealthScapes

WealthScapes is the most comprehensive database available for information on the assets, liabilities and income of Canadians.

Run a WealthScapes - MobileScapes Trend report

How to Read a WealthScapes - MobileScapes Trend report

Learn more at the WealthScapes Product Page

 

HouseholdSpend

Commonly used to identify trade area purchase trends, spot cross-promotional opportunities and identify category spending potential, HouseholdSpend provides current estimates of annual expenditures for almost 500 variables.

Run a HouseholdSpend - MobileScapes Trend report

How to Read a HouseholdSpend - MobileScapes Trend report

Learn more at the HouseholdSpend Product Page

 

                                                                                                                                                                         

3. Complete

v. Congratulations, you now have MobileScapes Trend Reports about your selected area(s) of interest!

Let's move on to Lesson 3: MobileScapes Out & About Tools

 

 

 

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