ENVISION offers four MobileScapes Trend Tools for Canadian Workspaces. These reports allow you to compare two separate time periods of MobileScapes Data Extracts to create a trend analysis.
1. Make sure your MobileScapes Data Extracts are completed
i. Check in ENVISION in the My Data > Customers screen for your MobileScapes Data Extracts
Note: You will need two (2) MobileScapes Data Extracts of the same geofence from two different time periods to generate these reports
ii. Once your extracts are completed, you are ready to run your MobileScapes Trend Reports
2. Run your MobileScapes Trends reports
iii. MobileScapes Trends reports are currently available for four Canadian datasets.
Canada's most up-to-date demographic database features variables--including both averages and distributions--on population, family structure, household size and type, ethnic diversity, labour force participation and income.
Learn more at the DemoStats Product Page
Canada’s leading segmentation system for understanding customers and markets features 67 segments that capture current demographics, lifestyles and values in Canada. Developed using dozens of authoritative data sources, PRIZM gives you access to over 30,000 data points and can be combined with your own customer data.
Learn more at the PRIZM Product Page
WealthScapes is the most comprehensive database available for information on the assets, liabilities and income of Canadians.
Learn more at the WealthScapes Product Page
Commonly used to identify trade area purchase trends, spot cross-promotional opportunities and identify category spending potential, HouseholdSpend provides current estimates of annual expenditures for almost 500 variables.
Learn more at the HouseholdSpend Product Page
v. Congratulations, you now have MobileScapes Trend Reports about your selected area(s) of interest!
Let's move on to Lesson 3: MobileScapes Out & About Tools