You can use the MobileScapes Data Extract tool to better understand mobile movement. This tool allows you to create a list of mobile devices that have been identified within a certain area, during a given time frame. This tool uses anonymized, permission-based data collected from location-enabled mobile devices. Device locations can be tracked at a specific time and location, but cannot be tied back to a specific individual. For more information about privacy or how this data is collected, please contact your account representative.
Specify an area of interest - called a geofence - and a time period, to return all the mobile devices that were present in that location and time. Once you have generated a list, you can use it as a list of customers in ENVISION and run any customer reports and analyses as you would any other customer file.
1. Learn about using geofences for MobileScapes Data Extracts
There are three types of geofences you can use to create your MobileScapes Data Extract:
- Licensed: A list of geofences - any organization that has a MobileScapes Canada license will have access to these geofences.
- Existing: A list of geofences that have been previously created by you or your organization.
- Create: This will allow you to draw an area on the map to specify an area of interest. You can also use an address to find a specific location on a map, or you can simply move the map to your area of interest.
Before using each different type of geofence, it is important to consider the nature of the geofence in order to better understand your extract. Please read the important considerations here below:
1. Licensed Geofences
Environics Analytics has created an extensive and ever-expanding library of geofences that include many different types of business, recreational and other locations across the country. They can be selected individually or in groups and the extracts can also be created as individual extracts or as a collective. This video (7:33 mins) will help outline the use of the Geofence Library:
2. Existing Geofences
If you have created areas of interest and would like to use them to create a MobileScapes Data Extract, then you can import those areas into ENVISION as geofences. Keep in mind, these areas will be subject to the 5,000,000 square foot limit of user-created geofences. You can learn how to import your created areas here: Importing Areas from a Spatial File of Polygons
Be sure to set the imported areas to "Geofence" as shown here below:
3. Create Geofences
When creating your own geofences, it is important to consider the implications of what to include or not in your geofence. Also, you must always keep the 5,000,000 square foot size limit in mind.
Here are some examples of several different geofences drawn for a retail location:
All of these are useable geofences, but all will return different results and require some forethought into what the extracts will contain. Some considerations about each geofence:
Geofence 1: My store footprint (~8k square feet)
Geofence 2: My store, shopping centre and parking lot (~90k square feet)
Geofence 3: The neighbouring parking lot (~460k square feet)
Geofence 4: Competitor's store footprint (~35k square feet)
These are just some of the considerations for creating a geofence. If you still have questions about best practices, contact your Environics Analytics Account Manager or reach out to our Support Team for further advice. Watch this video (4:28 minutes) to see how to create a geofence in ENVISION:
2. Use the MobileScapes Data Extract tool to select or create a Geofence
Follow the QuickStart guide for Using MobileScapes Data Extract Tool
3. Analyze your MobileScapes Data Extract using licensed data and mapping tools
To understand the data in your MobileScapes Data Extract, visit the How to Read a MobileScapes Data Extract page.
Now you can use the techniques you have learned in Customer Analysis Training to analyze and understand your MobileScapes Data Extract(s). Or you can use your extracts in the MobileScapes Trend Tools (follow the link below).
Congratulations, you have selected or created a geofence and now have a MobileScapes Data Extract ready for analysis.
If you have questions, please do not hesitate to reach out to our Support Team
Let's move on to Lesson 2: MobileScapes Trend Tools