ENVISION offers four MobileScapes Trend Tools for Canadian Workspaces. These reports allow you to compare two separate time periods of MobileScapes Data Extracts to create a trend analysis.
1. Make sure your MobileScapes Data Extracts are completed
i. Check in ENVISION in the My Data > Customers screen for your MobileScapes Data Extracts
Note: You will need two (2) MobileScapes Data Extracts of the same geofence from two different time periods to generate these reports
ii. Once your extracts are completed, you are ready to run your MobileScapes Trend Reports
2. Run your MobileScapes Trends reports
iii. MobileScapes Trends reports are currently available for three USA datasets.
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Pop-Facts Claritas Pop-Facts® provides data in two databases: Premier and Advanced. Each consists of over 4,000 demographic variables based on USA Community Survey Data and the USA census. Run a Pop-Facts - MobileScapes Trend report How to Read a Pop-Facts - MobileScapes Trend report Learn more at the Pop-Facts Product Page |
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PRIZM Premier PRIZM® Premier classifies every USA household into one of 68 lifestyle types, or segments, to help marketers discern their consumers' likes, dislikes, lifestyles and purchase behaviors. Run a PRIZM Premier - MobileScapes Trend report How to Read a PRIZM Premier - MobileScapes Trend report Learn more at the PRIZM Premier Product Page |
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Consumer Buying Power (CBP) Consumer Buying Power provides geography-based estimates of potential annual consumer spending for more than 700 household expenditure items, allowing users to identify the potential demand for a wide variety of products and services. Run a CBP - MobileScapes Trend report How to Read a CBP - MobileScapes Trend report Learn more at the CBP Product Page |
3. Complete
v. Congratulations, you now have MobileScapes Trend Reports about your selected area(s) of interest!
Let's move on to Lesson 3: MobileScapes USA Out & About Tools