Claritas Income Producing Assets Distributions measures liquid wealth such as cash, checking accounts, savings products (savings accounts, money market accounts and CDs), investment products (stock and mutual funds), retirement accounts and other asset classes that are relatively easy to redeem and move. The tool presents the average and aggregate net asset income for households within a Trade Area, for both the current year and a five-year projection. The tool also provides the proportion of households within the Trade Area segmented by asset value. Income Producing Assets Distributions can be used to identify areas with significant assets, and to understand market share of liquid assets for given locations.
Use the WalkMe Through below as an on-screen, step-by-step guide for the tool in ENVISION, or refer to the steps below in this article.
Inputs Required:
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Begin by locating and launching the Claritas Income Producing Assets Distributions tool from the ENVISION homepage.
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Select the pages you wish to include in the report by clicking the check mark. Included pages will have a green checkmark
. By default, all pages are included. Click Next.
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Select one or more Trade Areas by clicking the check mark next to the name of the area. The checkmark should be green
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Select a Benchmark. Your benchmark should be an area that is larger than the Trade Area you already selected.
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Customize the report name and click Create Dashboard. You will see a notification in the bottom-right corner indicating your report is being created. The report will be found on the Results page once completed.